San Francisco: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for


Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.

  • Insight 1

    42% of candidates would not want to work for an organization if they were not interested in their company mission

  • Insight 2

    58% of tech workers will engage with a company that reaches out if they receive a personalized message

  • Insight 3

    10% of candidates would not want to work for a company if it did not foster enough diversity

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in San Francisco

Top 20 Employer Brands

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  1. Google
  2. Netflix
  3. Airbnb
  4. LinkedIn
  5. Slack
  6. Apple
  7. Lyft
  8. Dropbox
  9. Square
  10. Salesforce
  11. GitHub
  12. Facebook
  13. Adobe
  14. Pinterest
  15. Twitter
  16. Tesla
  17. Reddit
  18. Uber
  19. Twitch
  20. Box

Read full insights: Brand Health Report 2019 2018 2017

Getting to know knowledge workers in San Francisco

What talent looks for in a company
  1. Compensation (i.e. base salary)
  2. Opportunity to learn new skills
  3. Company culture
What turns talent off from a company
  1. Not interested in the product
  2. Poor reputation
  3. Not interested in the company mission

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Wage Gap: Pay Trends in San Francisco

TL;DR Women in tech in San Francisco are paid - and expect - less on average than their male counterparts.

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Distribution of the Wage Gap in the U.S.

60% of the time men are offered higher salaries than women for the same job at the same company and companies offer women 3% less on average than men for the same roles.

Frequence of roles Wage Gap

Wage Gap in San Francisco

In 2021, our data shows that women working in San Francisco are offered 2% less than men in a similar roles.

Read full insights: State of Salaries Report

Knowledge is power

Strategies to ensure you're paid fairly

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Strategies for equitable tech hiring

How companies can battle wage inequality

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Podcast: Talk Talent to Me

Learn from the best in recruiting.

Real conversation from top talent acquisition leaders.

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Bianca McCann VP of HR


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“Hired drastically improves the time to fill for Fitbit...My most recent time-to-fill report has us under a month, as opposed to the 6–12 months we would normally spend.”
Andrew Dunn Senior Recruiting Manager
“Hiring managers can spend 15 minutes on Hired and get a high yield and feel engaged in the process. This gives sourcers more time to find passive candidates for critical roles, and increases their ability to collaborate effectively with hiring managers about what candidates are good.”
Harry Dannenbaum Senior Manager of Technical Recruiting