London: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for


Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.


  • Insight 1

    41% of tech workers hear about companies’ announcements and initiatives through their corporate blogs

  • Insight 2

    63% of tech workers would leave their current job for another one if offered new challenges and problems to solve

  • Insight 3

    48% of candidates consider company culture to be one of the most important factors when job searching

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in London

Top 20 Employer Brands

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  1. BBC
  2. Monzo
  3. Skyscanner
  4. McLaren
  5. DeepMind
  6. TransferWise
  7. Starling Bank
  8. Deliveroo
  9. Sky
  10. Revolut
  11. Deloitte Digital
  13. Vodafone
  14. Babylon Health
  15. ThoughtWorks
  16. Just Eat
  17. GoCardless
  18. Blockchain
  19. Worldpay
  20. YouGov

Read full insights: Brand Health Report

Getting to know knowledge workers in London

What talent looks for in a company
  1. Company culture
  2. Compensation (i.e. base salary)
  3. Opportunity to learn new skills
What turns talent off from a company
  1. Not interested in the product
  2. Not interested in the company mission
  3. Poor reputation

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“We’re looking to bring on 5,000 more ThoughtWorkers in the next three years, we need to have readily available candidates to support our success”
Neil Casey Global Head of Sourcing & Recruiter Capability
“Hiring managers can spend 15 minutes on Hired and get a high yield and feel engaged in the process. This gives sourcers more time to find passive candidates for critical roles, and increases their ability to collaborate effectively with hiring managers about what candidates are good.”
Harry Dannenbaum Senior Manager of Technical Recruiting,


London Salary Trends for Software Engineers

The average salary for software engineers in London has seesawed over the years, affected in part by the tech industry’s reaction to Brexit. It slid 22% between 2015 and 2016, decreasing from £70,000 to £57,000 ($94,000 to $73,000), and then gradually increased by 8% across the next 24 months. At the end of 2018, the average paycheck for software engineers, data scientists, and other tech workers stood at £62,000 ($79,000), well above the national average of £35,423 ($45,892) and above the average income for workers in London, which stood at £36,000 ($46,607). Employers faced a harder task attracting and keeping local talent as more tech workers showed an increased attraction for companies with innovative projects. 6 out of 10 tech workers would switch jobs if offered them the opportunity to work on new challenges. 5 out of 10 candidates also identified company culture as one of the most important factors to consider when searching for a job.

Top Brands Hiring Software Engineers in London

A global tech hub, London tech’s scene has evolved over the years with the launch of more startups and modern Fintech companies. However, when asked to choose the company they most would like to work for, local tech workers picked media giants, BBC as the most appealing employer. Reflecting a gradual shift in tides, Monzo, a digital, mobile-only bank, ranked second ahead of Skyscanner and automotive manufacturer, McLaren. DeepMind, a computer programs company specializing in artificial intelligence, ranked fifth, ahead of TransferWise and another mobile-only bank, Starling bank. Online food delivery service, Deliveroo ranked eight followed by Sky and Fintech company Revolut. Edging the top 10 was Deloitte Digital, next to, Vodafone and Babylon Health. ThoughtWorks, a global tech company was ranked ahead of Just Eat and Fintech company, GoCardless. Rounding out the top 20 were the companies, Blockchain, Worldpay, and the data analytics firm, YouGov. Having an active social online presence proved important. Close to, 41% of tech workers heard about companies’ announcements and initiatives through their corporate blogs.

Most In-Demand Software Engineering Skills in London

Boasting one of the largest tech hubs on the continent, London’s tech industry is one of the fastest-growing industries in the country—expanding more than twice as fast compared to the rest of the U.K’s economy. While it offers employment of opportunity for engineers, some job roles trended higher than others. In 2019, embedded engineers topped the list of in-demand jobs as companies looked for skilled developers capable of designing, developing, and maintaining embedded systems. The demand for blockchain engineers also remained very high as more businesses took steps to leverage decentralized ledger technology. Other in-demand jobs included roles calling for qualified search engineers and data engineers skilled in testing, developing and maintaining data architectures. Software engineers proficient in TypesScript were in high demand. Employers also searched for experience developers with excelling coding skills in Java. Other trending skills included Go, Ruby, and JavaScript. When searching for local talent, employers placed a larger emphasis on work experience and job skills compared to academic qualifications. Most of the middle and senior positions called for software engineers with a minimum of four years’ experience.

London Pay Gap Trends

Repeating the trend recorded across major tech hubs, the wage gap in London has narrowed over the years—albeit slowly. In 2018, the pay gap improved to 9.6%. Although roughly a quarter of the companies in London had a pay gap of 20% or more in favor of men, a fifth of the companies paid women the same thing as men or more. Women in the tech industry were offered 6% less on average, compared to men working in the same roles.* But the exact figures varied with different roles. Global trends showed that women starting out in product management were more likely to earn more than women starting in software engineering or data analytics. In addition, the wage gap was less defined in fields like software engineering and product management compared to data analytics, design or developer operations. On the positive side, female tech workers are less likely to remain in the same jobs once they learn of the pay difference. Nearly 3 out of 10 women searched for a new job once they learned of a pay gap while 2 out of 19 approached the manager to discuss a salary review.

Tech workers can help close the gap by referencing high-quality salary data to know their worth and ask for it.