The Brand/Graphic Design position combines elements of graphic design with marketing in order to create various visual materials to represent a company. A Brand/Graphic Designer is someone who creates digital and print material to build a brand‰Ûªs identity, message and presence. The purpose of building a brand‰Ûªs identity is to acquire new customers and grow the company‰Ûªs brand. A Brand/Graphic Designer is tasked with developing an image or mood for the brand to project, taking into consideration the client‰Ûªs business type, purpose, message and current market trends. A Brand/Graphic Designer is also expected to develop various visual assets for commercial use, such as advertisement campaigns, marketing materials, event and conference materials, product packaging and websites. A Brand/Graphic Designer will work closely with the client and may be required to collaborate with communication team members, graphic designers, typographers, art directors, creative directors or project managers.
Do you work in this role? Send us a note if this doesn't look correct: