Brand/Graphic Designer Salary

Brand/Graphic Designer Job Description

The Brand/Graphic Design position combines elements of graphic design with marketing in order to create various visual materials to represent a company. A Brand/Graphic Designer is someone who creates digital and print material to build a brand‰Ûªs identity, message and presence. The purpose of building a brand‰Ûªs identity is to acquire new customers and grow the company‰Ûªs brand. A Brand/Graphic Designer is tasked with developing an image or mood for the brand to project, taking into consideration the client‰Ûªs business type, purpose, message and current market trends. A Brand/Graphic Designer is also expected to develop various visual assets for commercial use, such as advertisement campaigns, marketing materials, event and conference materials, product packaging and websites. A Brand/Graphic Designer will work closely with the client and may be required to collaborate with communication team members, graphic designers, typographers, art directors, creative directors or project managers.

The Brand/Graphic Designer position requires creative skills, an in-depth knowledge of current market trends and an ability to plan, lead and interact with various types of clients. A Brand/Graphic Designer needs to work in both digital and print mediums and should have prior skill working with Photoshop, HTML, CSS, Agile and JavaScript. Brand/Graphic Designers are in demand across several sectors, such as entertainment, marketing, advertising and information technology. The Bureau of Labor Statistics projects this demand to increase up to 7 percent by 2022.