Building a Robust Recruiting Pipeline: Trends, Challenges and Solutions
Building a Robust Recruiting Pipeline – Trends, Challenges and Solutions
Recruiting can be unpredictable, with even the most seasoned recruiting professionals experiencing peaks and valleys trying to hire top talent. And when it comes to the scarcity of tech talent, it can be a real challenge to build and maintain a robust pipeline of great candidates. Here are some of the most common challenges recruiters face:
Tech Recruiters and Candidates Alike Feel the Competition
Candidates that are in highest demand receive at least one communication a day for a new job (usually many more!), and recruiters – in an effort to source quickly – can get stuck in the rut of sending out dozens of messages a day to prospective candidates with copy-and-paste messages that feel spammy. This pattern does no one any good, and can actually harm your company brand. When you spend most of your time on high-volume sourcing, you’re not focused on the most value-added part of your job: evaluating, relationship-building and closing. And you might actually be turning off great candidates.
It’s Easy to Miss the Big Picture
In the old days, hiring managers focused on whether or not a candidate had the specific skill sets they were looking for. You could do a search on key attributes like Java programming or SEO marketing to gauge the fit and drill down after making contact. By focusing too much on empirical skills, recruiters can easily miss the big picture. What is the progression of each candidate through his or her career, and what are they looking for now? How do your candidates’ values compare to your company’s values and culture? If recruiters only focus on keywords on a resume, it’s likely they’ll pass up some great candidates.
Conversions Can Fall Short and Hurt Pipeline Success
A pipeline is only as good as the quality of the candidates in it, and the best measure recruiters can rely on is how many actually convert into a new hire. The more consistent your conversion rates, the easier it is to predict your hires and meet your goals. But when conversions fall short of expectations, a common reaction is to scramble instead of identifying and targeting the area that needs to be improved.
Compensation Conversations Require Confidence
Many recruiters also find it hard to discuss and negotiate salaries properly. Leaving any mention of salary expectations to the end of the recruiting process is risky. Often a lack of visibility into real hiring data contributes to a lengthy, adversarial and unpredictable closing game. Candidates look to recruiters for honesty and transparency around this very important aspect of a job offer.
How to Build a High-performance Recruiting Pipeline
So how do recruiters overcome these challenges and become masters of the pipeline? The solution can be broken down into a few tangible categories, with a focus on making your pipeline more predictable to ensure better results.
1. Hit the Ground Running with an Instant, Active Pool of Candidates
When you access candidates who are interested in finding a new job now, you’re able to get off to a fast start with people who likely have the same level of urgency as you. You’ll generate higher connect rates with the right candidates, see exactly what they’re looking for and the status of their searches. This kind of precision increases sourcing speed, lowers your time to fill, and helps you predict your pipeline better.
2. Drill Down on More than Just Attributes
There’s no doubt that skills and experience are vital to your searches, but the more you know about each candidate on a personal and professional level, the better you can hone in on the right talent and find the right matches. Many profiles tell you what the candidate has done in the past, but profiles that are more forward-looking give you clear insights into what really drives and motivates each candidate, the intent behind their searches and where they are trying to go in their career. It’s always good for you and your hiring manager to remember that you’re hiring a whole person, not a combination of keywords and skills.
3. Create a Positive Experience for Candidates
You know that candidate experience is critical to your success. Tech candidates are in high demand and require a personal touch to feel comfortable with their searches. By creating personalized messaging and knowing how to connect on a genuine one-to-one basis with your candidate, you’ll generate trust and increase your chances of closing the perfect fit for your organization.
4. Use Real-time Market Data to Speed Your Close
In this era of Big Data, companies must leverage the power of real-time data to improve business results. Wherever possible, use validated market data, so both you and the candidate will get full visibility into the hiring value of each position and full transparency into the process. Transparency will help you improve your acceptance rates and contribute to the predictability of your pipeline.
With each of these efforts in a few tangible categories, you’ll be able to focus on making your pipeline more predictable and ensure better results.