Smartsheet’s work execution platform is the best way for organizations to plan, track, automate, and report on work, enabling them to move from idea to impact – fast. Today, Smartsheet’s cloud based SaaS platform serves over 70k organizations in 190 countries and we are growing fast. Smartsheet is consistently rated one of the best places to work in Washington based on our unique culture and strong leadership team. We are looking for talented, driven leaders who want to help us create the next wave of enterprise software for our customers.
As a Launch Manager, Product Marketing, your primary responsibility will be managing multichannel launches to achieve both new and current feature/solution usage goals. You excel at developing launch processes, executing at high-velocity, and conducting rigorous data analysis to demonstrate business impact. To do this all well, you are equal parts storyteller and project manager. You not only understand the SaaS landscape, but you understand and believe in Smartsheet’s mission to empower people across the globe to get from idea to impact, faster.
This newly created position will report to our Senior Manager, Product Marketing and is based in Smartsheet’s corporate offices in Bellevue, WA.
The ideal candidate is an irrepressible marketer who consistently hits and exceeds aggressive usage targets. As part of a fast growing company in a relatively new function, you must be able to work well cross-functionally; including with various marketing, sales, demand generation, customer success and account teams. High-level responsibilities include:
Define, plan and execute launch campaign activities that support our growth objectives.
Take a creative and data-driven approach for channel selection and for measuring effectiveness.
Identify opportunities to improve our workflows and implement best practices across teams. Build and document new processes to establish consistency in execution.
Design A/B tests to measure and demonstrate the impact of your efforts.
Work with Product and Marketing feature/solution owners to understand their goals and objectives.
Track, organize and communicate our product roadmap that spans multiple offerings.
Manage cross-functional launch teams to ensure that the entire organization is prepared to tell our story and support our customers at launch.
Maintain both internal and customer-facing roadmap assets.
- Develop deep expertise in Smartsheet’s offerings.
4+ years of relevant professional experience, demonstrating strong leadership skills and a genuine interest in industry trends driving SaaS marketing.
A passion for working with leading edge, web-based technologies and a desire to deeply understand Smartsheet’s benefits, use cases, business and technical elements.
Excellent storyteller with an understanding of solutions-based and audience-based marketing approaches
- Must have exceptional project management skills with the ability to balance competing priorities from multiple stakeholders.
- Ability to balance creativity with data-driven campaign selection and analysis.
- A track record of solving complex problems, driving and demonstrating business results.
- Ability to to influence at all levels of the company, working effectively with poise and executive maturity.
Exceptional attention to detail to ensure accuracy in all communications deliverables.
- Outstanding oral and written communication skills.
- Ability to thrive in a fast-paced, ambiguous environment.
B.A./B.S. Degree required, M.B.A. preferred