Brand/Graphic Designer Jobs

Brand/Graphic Designer Job Description

Brand/Graphic Designers are responsible for creating the visuals and words that become the face of a company, giving it a specific identity that helps it reach customers. This may entail logo design, advertising, slogan creation or copywriting, or a combination of all these things to push a full media campaign, intended to create or redesign the brand of a company. It is a creative field, as well as a technical field, understanding the way creativity and technology can be combined to create the finest result and reach the intended media audience. The best graphic designs have helped members of the public identify the corresponding brand without using the company’s name.

As companies develop and adapt, the need for brand awareness continues to be essential for survival. This means that the need for Brand/Graphic Designers should continue to be vital for many modern businesses, in any given field. These design professionals need to have a creative nature, as well as an understanding of the core of the business and what it will take to keep a company competitive in the modern landscape of its niche. Some graphic artists may work freelance as an individual or become part of a Brand or Graphic Design firm. Most have gone to school to specifically study graphic design. Brand/Graphic Design professionals are in the highest demand in cities such as San Francisco, Los Angeles and New York City.