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Analytics and Business Intelligence roles are often confused but are also directly linked. Data that is collected when a user interacts with a system is then cleaned and stored. That data is then accessed using reports and graphical dashboards. The Business Intelligence scope includes all of these components from the collection of data to the accessing of the data. Analytics encompasses the processes performed on data that has already been delivered by BI for the express purpose of generating insights that can be then used to drive decisions, actions or revenue.
An analytics manager commonly works side-by-side with a company’s senior management team and will be a key figure in making strategic decisions. Common tasks that are expected from an analytics manager include collecting data, providing or presenting the data to important organization members, developing business strategies based on the data and often times maintaining relationships with organization stakeholders. Responsibilities of an analytic specialist can range from optimizing data bases to creating active brand campaigns but overall the main goal of an analytics specialist is to grow the company and the brand. Candidates seeking an analytics position should be able to demonstrate skills in analytical thinking, computer proficiency, problem-solving, and business insight. Most organizations look for a candidate that holds a Bachelor’s degree in computer science, business administration or statistics.