Increase Retention by Not Ghosting New Employees with Ben Siegel

Key points in the conversation

Background of Abode

Ben Siegel shares the backstory of Abode, which originated from a lawn mowing company he started with his roommate. They transitioned into a consulting firm, helping companies navigate challenges during COVID-19, which eventually led to the inception of Abode.

Characteristics of Gen Z

Ben highlights that Gen Z jobseekers value transparency, connections, respect, and clear expectations. They prioritize community and want to know who they are working with and what to expect from their roles.

Recruiting and Onboarding Challenges

The discussion delves into the challenges faced by companies in effectively engaging and retaining early talent. Issues such as long gaps between offer acceptance and start dates, lack of communication during onboarding, and unrealistic expectations from both employers and candidates are explored.

Strategies for Success

Ben emphasizes the importance of building community and fostering connections within the organization, especially before new hires’ start dates. Providing transparent communication, setting clear expectations, and addressing concerns promptly are crucial for retaining early talent.

Abode’s Role

Abode aims to assist companies in engaging and retaining Gen Z talent from the offer stage through onboarding and beyond. They provide tools and resources to create a sense of community, share relevant content, and track candidate engagement.

Parting Advice

Ben advises companies to focus on building a strong sense of community among early talent by facilitating connections with peers, mentors, and managers before their start date.

Overall, the interview provides valuable insights into the unique needs and expectations of Gen Z jobseekers and offers practical strategies for organizations to attract, engage, and retain early career talent effectively.

Episode begins

Rob Stevenson 0:52
I’m your host, Rob Stevenson, and you’re about to hear the best in the biz. talk down to me. Here with me today on the podcast is the founder over at Abode Ben Siegel. Ben, welcome to the show. How are you today?

Abode CEO Ben Siegel 1:05
I’m good. Thanks for having me.

Rob Stevenson 1:06
Yeah, pleased to have you. We’re are kicking off here on a Monday morning together. So thank you for making this one of the first things of your week.

Abode CEO Ben Siegel 1:13
Absolutely happy to do it. Can’t imagine starting it off better.

Rob Stevenson 1:16
Maybe it’s not the first thing of your week. Did you get at it this morning, too?

Abode CEO Ben Siegel 1:20
Oh, yeah, I’m up. I’m up early. We live with two cats. So they’re ready to eat at 6 am.

Rob Stevenson 1:25
Yeah, the cats that just start prowling on you and waking you up at 4:45 in the morning. And they’re Hey, I’m awake. So you should be too. 

Abode CEO Ben Siegel
Exactly. 

Rob Stevenson
Gotcha. Well, cats aside, maybe they’ll make a little cameo. And if so then we’ll just say what do you think about that, Kitty? But anyway, listeners, the show will remember that I rarely bring on CEOs or founders of HR tech companies. So when I do it’s for a good reason. 

And that’s because I think you have a unique product and you focus on a unique kind of stage of the funnel, we’ll get to all that stuff. 

Ben’s backstory and the origin of Abode

Rob Stevenson
But first, I would just love to hear from you a little bit about your background. And what about your experience led you to see this need in the marketplace for about?

Abode CEO Ben Siegel 2:01
Yeah, for sure. So I guess I’ll go back to the beginning, just for context. I grew up in Atlanta, Georgia, played competitive baseball my whole life. And so that took me to college in Memphis, Tennessee, where I went to play. I ended up only playing for two years. And when I stopped, I started a company mowing lawns for 25 bucks an hour with my roommate. And so that’s actually the beginning of this company. It’s the same legal corporation that we still run today. 

And honestly, I think a lot of the experience that I had running that is what led here, right? So before I started that company, I was an intern at a financial services firm in Atlanta.

I had the experience of signing an internship offer and not hearing anything from my employer and showing up and we can get into all that. But when I got back to school, I started this lawn mowing company. It grew pretty quickly, it turned into homeowners saying hey, instead of hiring Ben or 2000 of my friends who were working for us as well to mow my lawn, can I hire them to do an internship for me this summer at my company? 

COVID disrupted internships and first jobs, creating a problem Abode could help solve

And so we did that for a little bit. And then COVID hit and we were just trying to figure out as recent grads and founder young entrepreneurs, whatever, how to just keep the company alive. And so we started this consulting firm that really helped big companies like PWC, Dick’s Sporting Goods, companies like that, navigate COVID and tell college students, ‘Hey, your internship or your job is now remote for the first time’ or ‘it’s canceled.’ 

And that happened to and we were helping them communicate with them in a way that would resonate and be meaningful and impactful for them. 

That experience is kind of what led us to start this company, we learned from all of these big employers that COVID accelerated this problem of hey, how do I communicate with 1000s of people who have signed my internship or my offer to join my company post-graduation? COVID shined a light on all the issues that existed there. And we learned that from them. And that’s why we started Abode, back in almost two years ago now, in July of 2021.

‘Grass-roots’ networking – from mowing lawns to internships

Rob Stevenson 4:05
So it sounds like what was happening was people were hiring these college kids to mow their lawns or they were hiring your company to send out college kids to mow their lawns. And what they were getting to know these lawn mowers and they’re like, seems like a sharp kid, I could bring them into my company for these other intern type roles. Is that correct?

Abode CEO Ben Siegel 4:24
Exactly. And funny. Like that was always the goal of the company, after we learned that more people than just us wanted to do is like, Oh, this would be a really cool way for people to network and meet people in their community. 

We never really knew how to do that or that it would actually happen. But that happened pretty quickly. Right? I mean, just kids from Rhodes College, to a good school in Memphis, Vandy. 

All these, , pretty reputable schools and kids were working hard and showing their work ethic and showing kind of a lot of the intangibles that you want from a young employee. 

And so I think people would would see that and say, Hey, and I’m sure this translates to the workplace. What do you do in the summer? And conversations would kind of go from there.

Is it who you know or where you go?

Rob Stevenson 5:01
Yeah, there’s this belief that for someone to be a good intern, they need to be at a really good school and be involved in all these student programs. Or maybe this is just the belief I had as a college student applying to internships. 

But it sounds like really, people are showing up, they were doing a good job, they were on time, they were personable, they could do the work and get through a conversation with an adult, a serious, professional adult without vomiting on themselves. 

Like, you know what? You could probably hack at doing whatever the entry level ability is, at our company, I wanted to hone in on that awareness of the lawn mowing company customers to connect this labor of mowing lawns to a more corporate position.

Students taking initiative

Ben Siegel 5:41
Yeah. And I think, a lot of the credit probably goes to the student, too, right? I would imagine that in a lot of these scenarios, the kids who were out there mowing lawns, were striking up the conversations themselves saying, hey, what, what do you do? 

Oh, I’m a business major, and accounting major, whatever it is, does your company hire interns in any way? They were kind of going out of their way and showing the initiative as well, which, I’m sure is a lot of what drove it?

Rob Stevenson 6:04
Yeah, it really is relationship based. , it’s not just the skills on a resume that makes someone good at or make someone available to get this early talent sort of position. Right?

Demonstrating skills, work ethic, capabilities

Abode CEO Ben Siegel 6:13
Yeah. Well, what’s interesting is, I think it actually is more of the skills and less of what you said, which is, , where they go to school, I think there’s a lot of companies, who their entire mission from their platform is to do this right, Handshake being the biggest in our space… 

The whole goal there is doesn’t matter where you go to school, if you have the skills and work hard, you can go work at Morgan Stanley, right? You don’t have to be at Harvard to do that anymore. 

And I think a lot of those skills and the intangible things is what shine through when you’re watching people do manual labor as well.

Rob Stevenson 6:44
Gotcha. We’re the kind of roles that Abode’s customers are hiring for the early stage?

Abode CEO Ben Siegel 6:49
You know, it’s everything across the board, we have customers who run big sales programs for entry level hires, that they’ll use us, to keep them kind of engaged and informed. 

We have software engineering, roles, marketing, finance, kind of you name it, anything that’s either an internship or an early career program. We’re working with the customers to keep their people warm and engaged and excited about about their roles.

Spotlight on Gen Z entering the workforce

Rob Stevenson 7:14
Gotcha. So we’re talking mostly about like Gen Z at this point, right? This is the generation of people who are entering the workforce. 

And I remember when I was first getting into the workforce, and I was seeing all these articles about who are millennials, who is this workforce? What do they care about? How do they need to be managed and led? I would read those voyeuristically then just cringe like, Oh, this is how they’re going to paint with broad strokes this entire generation? 

Now, here we are, and I’m on the other side of that, and I’m probably the one writing these blog posts. Let’s try and do what we saw failing in those blogs 10 years ago. What do you think is characteristic of Gen Z at the early stages of their career? And what do they care about?

What’s unique about Gen Z in the workplace? What do they value?

Abode CEO Ben Siegel 7:54
Yeah, it’s interesting. We did research at the end of last year, we interviewed 5000 Gen Z jobseekers and learn, basically, you can boil everything they want down into four main things, right? 

Transparency, connections, respect, and expectations. 

And when you look at how they interact throughout the entire recruiting funnel from super early, when you’re meeting them on campus or at events all the way through when they’re actually joining full time, post grad, everything they’re asking for stems from these things, right? 

They want to know who they’re working with. One, that’s a huge factor. They want to be friends with people they work with, and have that community, but they also want to have that line between work and in the rest of their life. 

And they want to know, what they’re getting themselves into, right? What can I actually expect when they show up to work at this company? Be honest with me, right? There’s so much on social media now, where if you as my employer are telling me one thing, I can go double check and see if that’s actually true pretty quickly and easily now. 

And a lot of that respect is the last thing I said respect is kind of what comes through through all of that, but it really comes down to who am I working with? What am I working on? And how do I actually grow at this company and continue to build my career? 

I don’t just want a job. I want to actually have a career and know what I’m doing. And that’s what I value as a Gen Z jobseeker.

Is there a different way to recruit, hire, and onboard Gen Z workers?

Rob Stevenson 9:15
What about this perceived or actual difference in the Gen Z generation to previous ones results in a different approach when it comes to hiring and onboarding?

Abode CEO Ben Siegel 9:24
You know, it’s interesting, I think, to your point, right, everyone’s like, Oh, new generation, they’re so different, I think, as people they are and I am actually technically and probably the oldest Gen Z person. 

So the iPhone came out when I when I was in maybe third grade or fourth grade. And so we’ve had different ways of communicating and getting information throughout our entire lives. And that’s kind of what we expect. 

But we also still want the same things in work that a lot of people want, right? Like one we want to make money. There’s a lot of things out there that say that Gen Z doesn’t care about money. It’s not true. Everybody cares about that.

Rob Steveson
Everyone’s got bills. 

Gen Z vocalizes concerns more easily

Abode CEO Ben Siegel
it’s ridiculous that people talk about it. But I think the difference is it’s not the only thing they care about. Right? They would sacrifice if they can, as long as they can pay their bills and live and have fun, they would sacrifice some of the extra money for some of the rest of the things you hear about, like, the social stuff, diversity, everything else that comes along with working at a company, they value that as well. 

But I think the biggest difference between Gen Z versus everyone else is they’re not afraid to talk about it. Right? If they’re at work, and they see something and they’re not getting what they know, is good at work, they’ll tell you. 

Assertive? Or complainers? A potential disconnect between workers and employers 

And so a lot of employers will mistake that for Gen Z has a bad work ethic and all these things that you see online, but in reality, Gen Z is just not afraid to voice their opinions, they see millions of videos on TikTok day in life at work, they know what going to work in a good environment looks like and if they’re not getting it, they know their worth, they know they can go somewhere else and get it there. 

So they’ll talk about it, they’ll bring it up, and they’re not afraid to kind of have those conversations with managers or whoever else, whoever else it is, at the company.

Companies who ‘do it right’ offer connections, community, and transparency

Rob Stevenson 11:01
So when you look at your customers who are engaging well with these folks, what are they doing right?

Abode CEO Ben Siegel 11:06
One, I think they’re just aware enough to say, Hey, we got to do something different here. 

First, they recognize, okay, that these are this is a different generation, they grew up with phones, like I said, they want information different way they’re, they’re willing to change in some way. I think that’s like the base line of it. 

And then they just deliver those four things I talked about, right? 

They help them build community and build connections, at work. 

And throughout the recruiting process. They’re helping them meet other people who are joining with them, they’re helping them meet managers, mentors, like building actual connection, that at work, and they’re just being honest with them, right? 

‘Hey, here’s what the role is. Here’s what the company is about. Here’s where the company should be doing a better job of certain things. And, where we know that we kind of lack and we want to bring people in like you to make this an even better company to work for.’ 

And that’s those trends. That’s the transparency. It’s the respect the expectations that people want. So like I said, you go to a career fair, and companies will parade out every diverse employee they have, but then you go look on their website, and there’s nothing that talks about diversity, or you’ll look on LinkedIn, and there’s nothing there you can see. Gen Z will call BS on a lot of things. 

Related: Hired helps DEI leaders achieve their goals with DEI hiring features on the Hired tech recruitment platform. 

And I think the employers that recognize that and get in front of it, and you’re just honest with what’s going on, , it goes a long way. And it builds a lot of trust, especially in a world where they’re recruiting and hiring people. Virtually, it’s harder to build trust through a computer screen. So I think the more honest and transparent you can be with these people, the better.

Rapport building is nothing new for many recruiters and hiring managers

Rob Stevenson 12:36
Yeah, and it’s interesting that you don’t really need to reinvent the wheel every time a new generation comes into the process. I feel as though the recruiters out there listening to this who are more thoughtful in their approach are hearing this and they’re, 

‘Yeah, I’ve always kind of done that. I’ve always tried to be transparent. I’ve always recognized that like, Hey, we’re committed to diversity, but our C-suite isn’t very diverse. Yeah, I know, here’s the plan to fix that.’ 

And so this is why it’s, look, don’t you don’t need to completely rethink things. Just because these kids are a little younger. Just feels the thoughtful approach is the same. Don’t throw the baby out with the bathwater, I guess is what I’m saying.

Gen Z is committed to a two-way working relationship

Abode CEO Ben Siegel 13:10
Yeah, 100% I really do think the biggest difference here is we Gen Z grew up knowing that work is a two way street. I’m just as valuable to you as you are to me as the person who’s giving me paycheck. 

I think prior generations probably knew that. But it was very much a ‘Hey, you’re lucky to have this job’ type of thing, right? That’s what my parents and everyone else kind of grew up with is, ‘Hey, go to college, get a job, you’re lucky that someone will hire you, you should be thankful, blah, blah, blah. 

And I think people are still very thankful to have the jobs that they do. But I said earlier, they know their worth. So it’s not that they value different things. But if they’re not getting it, they’re gonna say something about it.

Rob Stevenson 13:50
Right, that makes sense. So what do you think companies have traditionally done wrong or done? Not at all, when it comes to identifying, engaging, figuring out how to bring people on at the early stages?

Where the working relationship can fall apart with Gen Z

Abode CEO Ben Siegel 14:01
I think the biggest thing that I see that goes wrong is they think that their job is done when someone signs our offer letter. And the biggest difference with early career talent, and everybody else is that generally speaking, you’re hiring early career talent very far in advance of the traditional recruiting cycles in the fall. They’re not starting till next summer. 

Sometimes in certain industries. It’s even longer than that, just because that’s how it’s really the only way they can compete. And when someone signs an offer, that’s kind of when the the job just gets going. Right, you’re still recruiting those people you’re still having to do, , potentially even more work than you were to get them to that point, just because now they know, hey, I’ve got something I have a little bit of leverage. And now I can go probably do this again and get something else if I wanted to. Right? And so that’s where those four things that Gen Z really values, transparency, respect, community expectations, that’s where all of that really comes into play. As soon as I sign my offer, I want to know who else I’m wearing. Because I want to be able to get to know them, become friends with them understand even more about my job. And so when I’m not getting that, I start to go look elsewhere, right? I’m an anxious 20 year old, do I even still have this job? I haven’t heard from my employer. I saw my offer in October, I haven’t heard from them in four months did I even get hired? Those are the things that go through their their mind. And that’s what drives them to start looking. So a lot of it really is just the consistent engagement and knowing the comfortability factor of knowing that this thing still exists. When companies don’t do that, or they do it very, they’re just going through the motions. That’s when I think a lot of the ghosting arena is or , all the things you hear about start to really happen kind of at scale.

Rob Stevenson 15:40
So in that example, where there’s, a long time between an offer and a start date, you think the issue is that college students or whomever? And as time goes by, and they’re , do I still have a job here? , are they not being heard from? Are they emailing a recruiter and not getting anything back? Or is the team they’re meant to be working on? Not reaching out what happens to make them believe that this thing’s not real?

Abode CEO Ben Siegel 16:00
I think it’s both. I’ve heard a lot of stories from students where they’ll send an email to someone asking got 100 questions, right? A lot of them have just the first job they’ve ever had. And it can be basic things of like, am I going to get a laptop? Or where should I live, things like that, that aren’t complicated, they’ll they’ll email and either won’t hear back or it’ll take weeks or a month to hear back on a question like that. And I’ve heard even worse stories where literally people will sign an offer in October and won’t hear anything from the company until April, one month before they’re supposed to start. That’s a long time, six months of watching your friends, get jobs and have other experiences. And when you don’t have a ton of context on how things generally work outside of being in school, and you just have your friend group and everyone else is doing something and you’re not a lot of questions start to pop up in your mind. Or, or even if it’s not questions, you just , well, I could just why don’t I just go work with my friend at this company, they’re having a better experience anyway, I’ll just go do that. It’s very easy, especially when everything is happening virtually right. I don’t know, the recruiter, I’ve met them on Zoom, I have no loyalty to that person. And when there’s not a lot of reciprocation, or trust being built, it’s very easy for me to say, hey, you know what, thanks. But I’m just gonna go do this instead. And that’s what happens as it happens a lot of time.

Rob Stevenson 17:16
Yeah, it’s good to remember the things that early talent doesn’t know. And that’s a generation agnostic thing. That thing is just typical of anyone who is entering the workforce for the first time. You mentioned a couple of examples like, Oh, am I gonna get a laptop? How do I relocate? How do I find an apartment there, it’s really not the company’s job to teach you how to get on Zillow, or Craigslist, or Facebook marketplace or whatever to find a place to live. But you kind of have to with those, like you’re there. They’re making all those decisions based on you and your role. So there’s a little bit of like, you need to be kind of an early career consultant for these people. And like, teach them a little bit about how to how to work how to like, oh, yeah, make sure you when you get here to when you relocate to the city, you need this public transit pass, we have this stipend for public transit, you’re going to need us to get into work, that kind of thing. Or here’s how parking works, or just stuff that a mid career talent person, something that someone who has a few years experience in the working world just knows from having done it before. But it makes you panic if you’re 20 and a half years old, and you’re like how am I don’t have a laptop, I’ve been using this, these loaner computers for my college or this, like I go to the library all the time to get my computer, I use my phone to edit documents, all these things that they don’t know. Yeah, exactly. What do you think are some other things that early talent really desperately needs to know that companies do a bad job of telling them?

Abode CEO Ben Siegel 18:33
Well? That’s a good question. I think it’s a lot of what we’ve talked about, to be honest with you just like the basics of showing up to work and how to even do that. I think what they want, that they aren’t getting, and this is a little bit harder to provide is a lot of the like, just skills and how do I get better as a XYZ employee? How can I start doing that before I even get there, like these kids want to be successful, they want to show up and impress you. They just don’t really know how to like ask those questions or do that necessarily, on their own. Some of them do. But generally speaking, I think they want to be kind of told, Hey, go do these things. This is going to help you, , come to day one very, very prepared to be a good employee here and be a good intern here. I think that’s when I see companies doing that. Those are the one on top of all the other things right with the community and kind of proactively answering all these questions. Those are the companies that do a very good job of minimizing reneges and turnover in the early career world.

Rob Stevenson 19:32
Yeah, that makes sense. I just thought one dress code is one. Yep. Telling people what are the expectations to wear when I was making hires? I was like, mid level in my career. I was interviewing early talent, and they come into the for the interview, and they’re like in a full suit and tie that looks terrible because they’ve had to borrow it for this interview. And then I show up and I’m in like a T shirt and jeans. And I wish that the recruiting coordinator or probably me in that case needs to be like look, just give them a couple of guidelines like they don’t have To be in a full suit, a shirt with a collar slacks about nice shoes, like it doesn’t need to be crazy. But these are things that you don’t know. And so what like, what do you do, if you don’t know, but show up in like the nicest outfit you can put together. And it’s like a little thing. But these are all parts of a company culture that you’re not telling someone, it just creates this discord from jump, and you can alleviate that if you put yourself in their ill fitting shoes a little bit, right?

Abode CEO Ben Siegel 20:24
Yeah, I heard this the other day. I hadn’t even thought about this. But it’s kind of ridiculous that companies are having to do but I think there’s so little expectation being set on working hours, especially in certain industries, financial services being the biggest, where they’re literally getting calls from people’s parents, saying, Hey, why is Ben having to work 60 hours a week, and in March, he’s doing audit, right? It’s like, well, that’s busy season. And that’s how it goes. But it’s almost like you have to your point, setting his expectations for the talents, almost like now you have to start because Gen Z i guess is different. And they kind of were spoon fed certain things. Now you have to start setting expectations for the people around them, too, because they don’t know how to voice that to their parents or their girlfriend or boyfriend or whoever it might be which side start was like, pretty funny. But also a little ridiculous that companies are having to do that. Now.

Rob Stevenson 21:19
I bet that’s not that uncommon for early talent to be like mom calls to be like, what should they wear? When do they show up? How late are they have to come to work? They had to work during dinnertime, , they still live at home. And then they’re like strep in their room on their laptop all the time doing this job. Or I heard a story one time like data calls to be like, Why did you fire my child? What would you do in that position? If you were working at a company and someone’s parent emailed? You, I think I would probably not respond. And I would probably go to the actual person and be like, Look, I get it, your parents love you. But that’s completely inappropriate. You need to be the like, you’re the only person in your family who we coordinate this stuff with? Yeah,

Abode CEO Ben Siegel 21:53
agreed, I would figure out a way to empower that person to have the conversation with their parents and explain their job and why they work in certain ways or why certain things have to happen. But yeah, at some point, you kind of have to draw the line and say, , this isn’t this isn’t school anymore. This is work and I hired your child to work for us. I didn’t hire you. My obligation is to your your kid. I think a lot of it is just helping the early career people have those conversations better. But a lot of that too, is family dynamics and things that you just like, don’t need to be involved with as an employer.

Rob Stevenson 22:29
Right, right. I will amend my statement, I think I probably would respond to the email just to tell them that they are humiliating their child and making them look really unprofessional. I’m very petty over email. So that’s maybe just me.

Ben Siegel 22:42
Yeah, that’s probably the only response that that’s warranted.

Rob Stevenson 22:44
Right. Right. Well, then I swore I’d never do that. Would you just kind of share with me like at a high level? What happens when people recruiters use your use the tool? Like are they just receiving introductions? Or how does the how does the whole process work? Yeah,

Abode CEO Ben Siegel 22:57
for sure. So we help companies engage and retain Gen Z talent from the time they sign their offer, until they’re 100% ramped up in their role as a full time employee. So that can be signing their offer as an intern, going through the whole internship program, converting to full time and then re onboarding, their that’s generally when people are using our platform. And what we do is kind of everything we talked about, right? We help build community and we help set expectations and share engaging content so that people are excited and prepared to show up to work. And then for our customers tracking all of that, and, and using a lot of analytics to create what we call like a risk score. So we can tell the employer, hey, this group of people is at risk of churning because of all these different reasons and data points that we have. And that’s where you need to go spend your time to either get in front of it, or backfill those roles, because now you have more time to kind of deal with the situation than before.

Rob Stevenson 23:53
Gotcha. Yeah, thanks for sharing that. That’s why I wanted to have you on too, is because you focus on this on this very specific part of the hiring process that I think is underserved in our industry a little bit. You mentioned, you kind of recommend content to serve up to help engage folks, what does that typically look like?

Abode CEO Ben Siegel 24:08
Yeah, it’s kind of twofold. Like one is format. I think it’s it’s interesting when when a new customer joins us to see kind of how they’ve been sharing information, versus how a Gen Z person is used to receiving information, right? Generally, there’s these long form newsletters, they’re just very text heavy that nobody reads. And so a lot of it is splitting that out into like, Okay, what’s kind of the main goal here? And what’s the high level? And how do you just like make this enticing to, to read and then from a actual content perspective? Again, it’s a lot of what we talked about, right? Like housing guides, how to find a roommate parking dress code, like all these little things that are top of mind for people who are who are joining a new company. But honestly, the biggest piece of of why I think our platform has worked for for our customers is the community that that we build, right? Like we want to show up to work with people Who we have a connection with. And that’s the reason why we stick around or maybe are willing to work the extra hours during busy season. Right? So we know that we’re in it together, and we’re in it with these, these people. And so we focus a lot on the community side. Yeah.

Final advice from Ben to increase employee engagement and retention

Rob Stevenson 25:13
Got it. Well, then, before I let you go, I would love to just have you share some parting words of advice for the folks out there listening. If someone out there is struggling with the engagement or retention of the early stage talent, what is something that they can do to improve that short of of course, going to about and requesting a demo?

Abode CEO Ben Siegel 25:31
I think the biggest thing is just build community, right? Like that’s the number one thing that this generation values, they want to know who they’re working with, not only from a peer perspective, but mentors, managers, the more people that you can get involved at the company who they will be working with and help them build a relationship before day one. That’s the number one thing that people can do to retain Gen Z.

Rob Stevenson 25:55
Love it, then this has been great chatting with you. Awesome advice and congrats on the success you’ve had thus far. I love hearing about your company, your product and your approach. So thanks for being here today.

Ben Siegel 26:04
Yeah, thanks for having me.

Rob Stevenson 26:08
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