Job Directory Supervisor, Planning
Supervisor, Planning
New York, NY
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About
Job Description
Job Description* Manage digital planning and activation with heavy collaboration on biddable tactics
* Own tactical plan development, recommendation building, and negotiations across their respective channels
* Collaborate with key partners including clients, internal teams, and leadership
* Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
* Analyze data to inform purchase and channel allocation
* Develop guidelines & budget allocations
* Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
* Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
* Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
* Responsible for management and development of Associates
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