Specialist, Search Engine Marketing
Austin, TX

Job Description

We Are Hiring

Marketing & Communications Specialist - Full-Time, Days - 1345 Philomena Street - Austin, TX

Why Join Ascension?

Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world's largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascension's Healthcare Division operates more than 2,600 sites of care - including 153 hospitals and more than 50 senior living facilities - in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension's own group purchasing organization.

What You Will Do

The Specialist, Search Engine Marketing is responsible for developing, managing, optimizing and reporting of Paid Search and Social Media campaigns for all Ascension markets. Understand target audiences and marketing needs, identify SEM and Social tactics that will deliver measurable results. Form relationships with media outlets, gain knowledge and understanding of specific offerings, and provide recommendations to optimize performance. Analyze data to forecast trends in market to better inform media plan. The position requires keen attention to detail for budget tracking and management, strong analytic skills for in-depth reporting, and collaboration skills to work across functions for overall campaign reporting.

Responsibilities:

* Set-up and manage day-to-day operations of AdWords campaigns (inclusive of Search, Display and Pre-Roll) along with Paid Social for all Ascension Marketing & Communications system


* Implement campaigns for Ascension partners outside of Marketing and Communications as necessary


* Responsible for managing budgets and allocate where appropriate to achieve campaign goal


* Examines, evaluates and optimizes plans based on performance, efficiency and growth priorities


* Define, monitor, and analyze key performance indicators for campaigns providing reports for both internal and external use


* Work with online trafficking Coordinator for tagging and tracking of online buys associated with SEM


* Use appropriate metrics and measurement strategies to enable continuous improvement and ensure effective use of resources


* Collaborate with other Media Specialists to provide combined campaign reporting across all Online Media channels


* Work with DTC Strategy and Online Experience Teams to provide necessary information for Creative and Landing Page development to ensure SEO efforts are effective


* Reaches logical, well thought-out conclusions; demonstrates an objective, common sense approach to problems and assignments commensurate with position and experience



What You Will Need

Education:

* Bachelor's degree in a related field, or combination of High School degree and related experience



Work Experience:

* Three years in the marketing and/or communications specialty area (Brand Marketing, Internal Communications or Public & Media Relations)


* Proficient in Google AdWords


* Proficient with Google platforms including Google Analytics


* Proficient with Paid Social campaigns and management



Equal Employment Opportunity

Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the "EEO is the Law" poster:

http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf"

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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