Job Directory Specialist, Search Engine Marketing

Specialist, Search Engine Marketing
Redmond, WA

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Job Description

Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.7 billion video games and more than 740 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at


* Launch, manage, and optimize pay per click (PPC) campaigns in Google Ads, Bing Ads, Amazon Search, and YouTube
* Work collaboratively with team members and external agencies to optimize campaigns based on analysis and insights
* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with stated goals
* Research keywords, analyze their relevance and perform competitive analysis.
* Implement and test strategies to increase conversion rates and lower cost-per-lead across campaigns.
* Collaborate with web teams on landing page planning for optimal results
* Maintain an understanding of the emerging trends as it relates to SEM, SEO, and online advertising


* Minimum 2 years of experience working on SEM campaigns
* Strong understanding of Google Analytics and Google Tag Manager
* Experience with data driven business management
* Proven track record of successfully managing PPC campaigns
* Flexibility in adapting to new technologies and environments
* Knowledge of Nintendo products highly preferred
* Agency experience a plus
* Bachelor's Degree
* Google Analytics Certifications preferred
* Google Ads Certifications preferred

We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.

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