SEO Content Strategist
Lakewood, CO

Job Description

The Motley Fool's mission is "To make the world smarter, happier, and richer." For 25 years that has meant providing impartial and informed investment recommendations with a healthy dose of personal finance guidance on the side. Ever the insatiable Fools that we are, our coverage continues to expand as we seek to empower everyone with the knowledge, tools, and confidence to attain financial freedom.

We launched The Ascent, a personal finance brand by The Motley Fool, to rate and review critical financial products like credit cards, savings accounts, personal loans, and more. There's some good (and a lot of bad) advice out there, and we're cutting through the noise that often leaves people feeling helpless and insecure about these key financial decisions. From the tools we build, to our thorough and impartial reviews, to our overall design, we'll highlight what matters - and save our readers time.

So now that you know who we are at The Ascent, let's talk about you.

While we're invested in growing our existing coverage areas, this role will be focused primarily on standing up new coverage areas based on potential organic traffic and revenue. This role is designed for someone who thrives on uncovering new organic opportunities and devising a content strategy to best monetize them.

Primary Responsibilities

* Plan new personal finance verticals and optimize content strategy for increased organic visibility.
* Research and assign personal finance content to our team of writers, optimizing for potential organic presence.
* Map out site architecture and content URLs for new verticals to ensure optimal search visibility and user experience.
* Perform keyword research, plan new vertical content, and assign content to writers through editorial workflow.
* Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
* Collaborate with various disciplines (content, social media, tech, business intelligence, etc.) to implement SEO strategies.
* Monitor daily performance of site rankings with a focus on increasing and defending our rankings.
* Assist with building and optimizing the internal linking strategy to maximize rankings.
* Maintain up-to-date knowledge of SEO in line with industry trends, creatively keeping us a step ahead of our competitors.

Qualifications:

* Passionate about SEO and proactive in staying up-to-date on all the latest trends and best practices.
* Exceptional organizational and project management skills.
* Experience working with large brands driving outcomes for highly trafficked websites.
* 4+ years of experience in SEO (content marketing also a plus!).
* A self-starter who learns quickly and is willing and eager to adapt as the business does.
* Relentless pursuit of self-improvement.
* Passionate about data-driven problem-solving.
* Previous personal finance experience, education, or knowledge is a huge plus.
* Candidate must "get" Foolishness, have a sense of humor, and work well in a collaborative environment.
* Experience with industry tools (We're super users of Google Analytics, Google Search Console, SEMRush, Moz, DeepCrawl, Ahrefs).
* Position is full-time, in-house, in our Lakewood, CO office.