SEO & Content Strategist
Lakewood, CO

Job Description

The Motley Fool's mission is to "help the world be smarter, happier, and richer." For nearly 25 years that has meant providing impartial and informed investment recommendations with a healthy dose of personal finance guidance on the side.

Though we're based in the U.S., we take the "world" part of "help the world" very seriously. With operations in the U.K., Canada, Australia, Germany, Hong Kong, Japan, and Singapore, we've been helping people outside of the U.S. for more than two decades.

In the U.K., we've launched a new brand, MyWalletHero (MyWalletHero.co.uk), that aims to help readers take control of their financial lives, manage their finances, and choose the right financial products. Our readers at MyWalletHero find us through the Fool.co.uk website as well as partners of The Motley Fool throughout the U.K. But most of all, they find us through Google, where MyWalletHero already holds hundreds of top 3 organic search rankings.

In order for MyWalletHero to grow further, introduce our site to millions of new readers, and meet our ambitious long-term goals, we're looking for a content and SEO strategist to take MyWalletHero's content operations to the next level.

As our brand develops, you will be expected to grow with it and be a driving force in that change. In this role, you'll be managing and curating our content, while optimizing for organic search, on-site engagement, and partner distribution. Not only will you be expected to learn which topics are most relevant for our target audience, but you will then use that knowledge to publish to the highest value opportunities for our business and constantly monitor performance to inform our overall strategy.

While The Motley Fool is a well-established brand, we are working creatively within our team to build the MyWalletHero brand into something equally as significant. Tools at your disposal include social media, a separate brand name and site, dedicated writers, and developers that you can coordinate with to design and optimize the on-page experience.

And if that's not enough, while you'll be getting started within the U.K. market, that's only the beginning! We have truly global ambitions for MyWalletHero, and you should expect to find yourself thinking about other international markets as we grow and expand.

Do you see the opportunity in front of us? Are you ready to get started?

What you'll be doing:

* Research and assign personal finance content to our team of writers, optimizing for potential organic presence.
* Review content to ensure all SEO best practices are met.
* Ensure that our content meets regulatory guidelines and keeps us compliant with our partners, regulators, and our internal legal and compliance teams.
* Manage the publishing process to ensure steady content production.
* Engage and optimize in areas like site architecture, page load speed, and indexing, with an emphasis on AMP design.
* Collaborate with various disciplines (content, social media, tech, business intelligence, etc.) to implement SEO strategies.
* Monitor daily performance of site rankings with a focus on defending and maintaining those rankings.
* Regularly review traffic and conversion data to gain insight into keyword and landing page performance.
* Assist with building and optimizing the internal linking strategy to maximize rankings.
* Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
* Conceive and execute link building and outreach efforts.
* Perform keyword research and grow our targeted keyword portfolio.
* Maintain up-to-date knowledge of SEO in line with industry trends, creatively keeping us a step ahead of our competitors.
* You'll also be responsible for optimizing the business outcomes of SEO articles by analyzing performance data and ensuring articles align with SEO best practices.
* Review new freelance writer applications and onboard new freelance writers.

Qualifications:

* Know what it means to be driven to win, while being unfailingly honest and willing to say "I don't know."
* Passionate about SEO and proactive in staying up-to-date on all the latest trends and best practices.
* Exceptional organizational and project management skills.
* Understands the crossroads between creating great, engaging content that will make our readers smarter, happier and richer and optimizing content to serve business and revenue-generating outcomes.
* A self-starter who learns quickly and is comfortable with rapidly evolving expectations. Be prepared to frequently face new challenges and adapt accordingly.
* Relentless pursuit of self-improvement. We want candidates who continually desire to be better.
* Passionate about data-driven problem-solving.
* A nice-to-have is interest in personal finance.
* Candidate must "get" Foolishness, have a sense of humor, and work well in a collaborative environment.
* Position is full-time, in-house, in either our Lakewood, CO or Alexandria, VA office. We will not consider a "work from home" scenario.
* Must be comfortable working with a distributed team, both in the U.S. and globally, as well as coordinating across time zones.
* Several years' experience in an agency or a similar SEO-related role.
* Experience with strategic content production is a plus.
* Experience with industry tools (e.g. SEMRush, Google Analytics, Google Search Console, Deepcrawl, Moz, Ahrefs, BrightEdge, STAT, ScreamingFrog, Adobe Analytics, Searchmetrics).
* Nice to have: functional knowledge of HTML, CSS, JavaScript, PHP, WordPress.