Senior SEO/SEM Analyst - The Company Store
Weehawken, NJ

Job Description

Position Purpose:

Just a ferry ride away from Midtown Manhattan, this is a unique position in a highly entrepreneurial environment with ambitious growth goals with the support of one of the largest retailers in the world (108 year old successful bedding company acquired by the Home Depot).

This position has day to day responsibility to plan and execute marketing programs (SEO and SEM) designed to increase sales, raise awareness of The Company Store brand and product offerings. The primary function is to partner with merchandising, operations and marketing managers to activate, communicate and execute new product launches, manage existing products and coordinate sales events and promotions.

Major Tasks, Responsibilities & Key Accountabilities:

* Planning and executing marketing plans for organic and paid search.
* Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
* Educate organization regarding organic and paid search marketing programs
* Projecting and tracking Return-on-investment (ROI) and sales for initiatives
* Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget.
* Manage projects and the allotment of money to meet budgetary and segment goals.
* Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities

Nature and Scope:

Typically reports to Sr. Manager, Paid Media

Environmental Job Requirements:

* Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

* Typically requires overnight travel less than 10% of the time.

Minimum Qualifications:

* Must be eighteen years of age or older.
* Must be legally permitted to work in the United States.

Education Required:

* The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

* 3-4 years of relevant SEO and SEM work experience
* Experience with SEO and SEM business related tools such as Bright Edge, Conductor Searchlight, Google AdWords and Google Webmaster Tools
* Agency experience a plus
* Bachelor degree required. Ability to approach problems systematically, researching all alternatives and making appropriate recommendations.
* Ability to be deadline oriented with long and short- term projects.

Knowledge, Skills, Abilities and Competencies:

* Ability to work in a team environment essential.
* Strong written, verbal and presentation skills