SEM/SEO Specialist
New York, NY

Job Description

The Strategic & Analytic Consulting group at Epsilon is seeking an SEM/SEO Specialist who will work day to day on client engagements, under the leadership of industry consultants or skill group leaders, providing support in both Paid and Organic Search.

Responsibilities:

* Assist in the creation of both standard Paid Search and PLA/Shopping campaigns using Google Ads, Bing AdCenter, as well as bid management platforms such as DoubleClick/Search 360 and Kenshoo


* Demonstrate a working knowledge of SEO, including best practices; experience using standard research tools such as SEMrush, Screaming Frog and Google Search Console highly favored but not required


* Understand optimization tactics as they related to client goals and performance metrics analysis


* Develop and implement testing roadmaps, including but not limited to ad copy, keywords, and landing pages


* Generate reports for the Search team on a daily, weekly, monthly and ad hoc basis using Excel and PowerPoint


* Work and prioritize within timelines; coordinate worksteams across teams and channels


* Effectively communicate both verbally and in writing with both internal and external stakeholders


* Understand how Paid and Organic Search fit within the overall digital marketing ecosystem; be able to identify cross-channel optimization opportunities



Qualifications:

* 2-3 years' experience working in Paid and/or Organic Search


* Excellent verbal and written skills


* Superior critical thinking and quantitative analytical skills


* Deadline and detail oriented, with the ability to handle multi-faceted task lists


* Proficient in MS Excel, Powerpoint and Word


* Certification in Google Ads and Google Analytics preferred


* High-energy, positive, team-first mentality



Conditions of Employment

All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

Great People, Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.

About Epsilon

Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world's largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. An Alliance Data* company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.

Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.

For San Francisco Bay Area:

Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance

Alliance Data is an Equal Opportunity Employer.

Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.

Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.

Alliance Data participates in E-Verify.

Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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