Search Engine Marketing Specialist Buildasign.Com
Austin, TX

Job Description

BuildASign.com is a rapidly growing leader in the online custom printing industry specializing in custom signage, home décor and apparel. Part e-commerce powerhouse, part mega printing manufacturer, our company combines both worlds into a unique workplace with amazing opportunities. Since launching in 2005 our mission has been to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory. BuildASign.com was recently acquired by Cimpress at a $280M evaluation. As our company continues to grow, we are looking to expand our digital marketing efforts and add talented individuals to our team.

Position Overview:

SEM Specialist will report to the Paid Advertising Manager.

Desired Outcomes:

* Optimize paid search accounts with multi-million dollar budgets through continuous testing, close monitoring of campaigns, adjusting CPC bids, implementing appropriate device modifiers and dayparting settings.
* Interpret SEM campaign performance and take necessary steps to meet efficiency and revenue goals
* Monitor YoY growth and facilitate projects in order to hit growth and return goals
* Provide regular reporting and analysis for the Paid Advertising Manager and BuildASign leadership
* Mentor and coach junior SEM associates
* Conduct keyword research and buildout for newly launched products and independently perform regular account maintenance tasks
* Conduct Shopping feed and campaign buildout for newly launched products and optimize campaign/implement best practices
* Build out and optimize Remarketing campaigns (including dynamic remarketing campaign and feed creation)
* Stay current on online marketing best practices and always be ready to present new ideas to the rest of the team
* Perform keyword/market research to uncover new product and advertising opportunities
* Work with Supply Chain, Creative, Marketing, Dev & other internal departments as needed to add new products to existing or new websites

To be successful in this role one must demonstrate:

* Excellent communication skills, both written and verbal
* Excellent time-management, multitasking, and organizational skills
* Highly analytical with an ability to quickly learn new technology platforms
* Self-motivated with an independent drive to improve processes and take on additional projects
* A drive to learn and grow constantly and a passion for implementing new strategies
* An interest in marketing analytics, business intelligence, digital marketing, eCommerce, and related fields

Qualifications:

* BA/BS preferably in Marketing, Business, Finance, Accounting or Mathematics
* 3 - 5 years of experience working on sophisticated SEM accounts (experience with Google Ads scripts and customizer feeds a plus)
* Extremely efficient in working with both Google Ads and Bing Microsoft AdCenter (including Editor platforms)
* Proven track record of building Product Listing Ads / Shopping feeds and managing Shopping campaigns
* Highly proficient in Microsoft Excel (pivot tables, v-lookups)
* Strong understanding of online metrics and analytic tools such as Google Analytics
* Ability to set up tracking and make necessary edits in Google Tag Manager
* Collaborative approach and ability to work effectively in a cross-functional team environment
* Strong communication skills and an ability to thrive in a fast paced environment
* Experience with BI tools and SQL is a plus