The Search Engine Marketing Specialist will assist in the management of QualitySmith's Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts in the home improvement vertical. Candidates should demonstrate a proven track record for driving online consumer traffic and delivering positive ROI.
* Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities. * Set-up bulk sheets, write ad copy, maximize CTR and increase quality scores through optimization techniques. * Develop, expand and optimize campaigns & ad groups, keyword lists, improve ad copy titles and descriptions. * Desire to stay on top of competitor's strategies and keyword portfolios. * Daily reporting and in-depth quantitative analyses of KPIs and actions to improve daily performance. * Provide analysis and risk vs. reward modeling on both engine and keyword expansion and volume expectations. * Assist with conversion optimization strategies and A/B landing page testing to improve performance.
* Bachelor's degree required. * Advanced proficiency in Excel required. * 1 year of SEM experience including campaign development and analytic analysis. * Financial analysis skills a strong plus. * Experience with high budget accounts a strong plus.
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