Search Engine Marketing Specialist
Chicago, IL

Job Description

Zacks Career Opportunities Search Engine Marketing Specialist Zacks Investment Research

Job Location: Chicago, IL

Employment Type: Full-time

Zacks Investment Research is looking for an experienced and results-oriented Search Engine Marketing Specialist to help facilitate our PPC and SEM efforts to support our Director of Acquisitions. Zacks is a privately held firm located in downtown Chicago. ONLY LOCAL CANDIDATES WILL BE CONSIDERED.

This position will reside within our onsite marketing team that includes managers, copywriters, designers, developers and more. We are an exciting firm undergoing significant growth and change.

The ideal candidate will have a minimum of 2+ years of digital marketing experience either on the client or advertising agency side, media skills are a plus. Preferable if experience includes: finance, banking, investments, or like verticals.

Job Responsibilities will include:

SEM/Pay-Per-Click

* Campaign structuring and launches.
* Keyword planning, development and testing.
* Monitor and analyze campaigns to meet revenue goals.
* Bid strategy and optimization.
* Ad copy testing.
* Develop test plans, implement new strategies, measuring and tracking results.
Landing Page Optimization
* Collaborating with other marketing team members to drive a unified consumer experience.
* A/B testing of page designs to maximize conversions.
* Reporting and campaign analysis.

General Marketing Functions

Competitive & Market Analysis. A/B testing of in-house ads. Reposting and campaign analysis.

Pushing our SEM strategies beyond industry Best Practices

Required Qualifications:

* Bachelors degree, preferably in Business, Marketing, or Advertising.
* 2+ years of hands-on experience managing pay-per-click accounts spending $10,000+/mo.
* 2+ years of experience in an online high-volume e-commerce environment.
* 2+ years of experience working with deep-dive analysis to drive search marketing efforts.
* Strong analytical and problem solving abilities.
* Outstanding verbal and written communication.
* Strong organizational skills, time management and attention to detail
* Ability to manage and prioritize multiple projects and tasks simultaneously
* The ability to think creatively and work independently.
* Intermediate Excel skill.

Desired Qualifications:

* Google Advertising Professional Certification.
* Prior experience with Omniture and Google Analytics.
The candidate will excel at Zacks if they possess the following characteristics:
* Entrepreneurial mindset
* Ability to manage multiple assignments simultaneously.
* Works well in a team environment.
* High attention to details.
* Strong analytic and problem solving skills.

Compensation is a base salary plus a monthly bonus based on the overall profitability of the department.

Company Information

Zacks Investment Research was formed in 1978 to provide independent research and analysis to both institutional and individual investors. Our Internet Group has been on the forefront of helping individuals become more successful investors with valuable research tools and commentary on our main website: www.Zacks.com

How to Contact Us

Please respond with resume and cover letter to Aaron Corralez, Manager acorralez@zacks.com. No phone calls or agencies, principals only please.

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