Manager, Paid Search
Chicago, IL

Job Description

position description

Summary:

Do you thrive in a job with variety and challenge which combines talent management with campaign planning and execution?

The Manager, Paid Search position is a 3-pronged role. You will be accountable for the day-to-day management of a client's paid search marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s). You will have all the star qualities of a Senior Associate but work more autonomously - usually reporting directly to an Associate Search Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.

Responsibilities:

* You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
* Develop positive relationships with search community, vendors and Directors for optimal service levels and results
* Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
* This is a management role, so you'll perform as a leader with minimal supervision
* Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
* Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
* Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
* Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
* Build, or assist in crafting, POVs, standard methodologies, and key process documentation
* Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
* Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Qualifications:

* You'll join us because you have gained a minimum of 3 years of paid search campaign management experience
* You'll have gained essential experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
* You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
* Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
* Experience meeting with and delighting clients is essential
* Working knowledge of Paid Social a plus
* Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
* Enjoy working in a dynamic and collaborative environment

company overview

Get all the benefits of working with Fortune 1,000 clients in an agency environment, where we take pride in what we do and enjoy coming to work. We are looking for smart, hardworking professionals to drive business results as a member of the GroupM family.

GroupM is a WPP company. WPP is the world leader in marketing communications services, with 158,000 employees around the globe. Within WPP, GroupM is the consolidated media investment management operation and parent company to agencies such as Wavemaker, MediaCom, Mindshare, Catalyst, and Xaxis.

[m]Platform supports the organic search, paid search, paid social, programmatic, and AdOps practices of several Group M operating companies (Wavemaker, MediaCom, Mindshare, Metavision, and Catalyst). Each company is the agency of record for many of the world's top companies.

The work environment is an energetic, positive, and comfortable one that cultivates creativity and innovation. We have offices in New York City, Boston, Chicago, Los Angeles, San Francisco, Irvine, Atlanta, and Seattle. For more information see www.groupm.com and www.wpp.com.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

If you need assistance or an accommodation due to a disability, you may email us at groupmassist@groupm.com, call us at +1 212-297-7000, or send us a note at GroupM Talent Acquisition Team, Attention: Michael Wright, 498 Seventh Avenue, New York, NY 10018.