Google Ads / Adwords SEM Manager
San Diego, CA

Job Description

Committed to making trusted quality nutrition convenient & accessible to the world.

Organifi, an industry leader in high quality nutrition products and superfoods is looking for an immediate hire to join our powerhouse team.

Organifi is a fun, fast paced environment of like minded professionals looking to make a difference in the world. We collaborate. We laugh. We work hard every day and we're obsessed with superfoods!

The ideal candidate is:

* Expert in Google Search & Shopping


* Creative mind that can execute direct response, cold Ads campaigns and funnels that convert


* Proven track record managing large Google Ads budgets with positive ROI


* Analytical, detail oriented, entrepreneurial and has strong bid management knowledge


* Proactive in getting work completed without constant direction



RESPONSIBILITIES:

* Build, drive and optimize successful Google SEM marketing campaigns


* Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.


* Create cold, direct response marketing campaigns and funnels that convert


* Set the strategy and execution for Google Shopping


* Constant ongoing creation of keywords, display banners, and ad copy


* Manage Display network placement lists on Adwords


* Work towards increasing ad relevancy scores and average ad position


* Responsible for daily, weekly reporting and interpreting trends to make recommendations based on ROI, CPA, CPC, CTR and ROAS



REQUIRED SKILLS AND EXPERIENCE:

* 3+ years of experience (minimum) with PPC marketing


* Advanced level skills in Excel


* Adwords Certified


* Strong communication skills; able to communicate complex information clearly