Email Marketing Specialist
Chicago, IL

Job Description

The Email Marketing Specialist position at Entertainment Cruises offers an exciting opportunity for a passionate, talented individual to be at the heart of a fast-paced eCommerce team in a rapidly growing company.

This newly created position will be responsible for the implementation of email marketing campaigns (with the goal of increasing qualified traffic to the website, driving online sales, and accelerating lead conversion) as well as supporting the roll out of a new marketing automation system.

This position handles the day-to-day, hands-on creation, execution and optimization of email campaigns in our email service provider (ESP) - this includes gathering content (copy and assets), ownership of recipient list segmentation, split testing, database growth, reporting, and other duties as assigned by management. Additionally, this individual will maintain a current understanding of email marketing trends and best practices and apply them to the execution of email campaigns.

Perfectly suited for someone looking to build a career in eCommerce / Digital Marketing, this position will be exposed to and assist with other ecommerce functions as-needed such as updating website content, assisting with digital advertising campaigns and more!

Job Responsibilities

Current state (Pre-Marketing Automation)

* Manage company email calendar to ensure email requests are met in a timely manner, field and schedule email requests from key stakeholders
* Collaborate with the internal creative studio to produce compelling campaign strategies with a clear creative direction
* Manage workload with company's project management software, Workfront
* Email creation & execution:
* Build emails in company's ESP using assets delivered from the creative studio (copywriting and design)
* Produce additional copy and assets on an as needed basis without the help of internal copywriter or designers (i.e. write supplemental body copy and/or subject lines, crop additional images in photoshop etc.)
* Proofread emails for clarity, grammar, and spelling to ensure that the marketing message is conveyed clearly and delivered properly to prospects
* Make basic coding edits in the email templates
* Create and segment recipient lists. (Lists may have to be exported from CRM (Salesforce), cleaned and manipulated in Excel, and then uploaded to ESP)


* Produce weekly and quarterly post-campaign reports in Excel (open rate, click through rate, conversion rate etc.)
* Manage email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations
* Create and execute list growth initiatives

Future state (Post Marketing Automation - Est,. Q4 2019)

* Assist with deployment of new marketing automation solution (exact tool TBD)
* Work within the new tool and assist with A/B testing, new template creation etc.

Other

* Assist with web content management and other digital projects as required.
* Update guest-facing photos and copy on website in our content management systems (Joomla, Wordpress & Drupal)
* Cropping photos for digital ads (facebook & display)



Job Qualifications:

* Bachelor's degree preferred
* 1 - 2 years of experience creating & deploying marketing emails via an ESP or experience updating and creating web content using a CMS
* A sense of urgency and an obsession with detail! (Testing, triple-checking that everything work perfectly before deployment).
* Ability to analyze data, set up A/B tests, measure ROI, identify top/worst performing emails and make recommendations to improve results.
* Proficiency in Microsoft Excel to provide reports to internal stakeholders
* Basic to intermediate HTML coding skill set
* Basic experience with Photoshop
* Great project management skills
* Strong desire and curiosity to learn, continuously improve and expand skills
* Able to work independently and collaborate with a supervisor and as a team
* Interest for the hospitality/service industry and/or guest service a plus

About Entertainment Cruises

Inspired by our commitment to excellence, we create unforgettable memories for our guests. This mission statement is one that we live by on the boats and in the office as well. A position at Entertainment Cruises promises to be a great learning experience but also a lot of fun! We're located in NBC Tower right on Lake Michigan and the Chicago River so you'll often find us out on the water. Freelancers will enjoy perks like free cruises and tours, office happy hours, launch parties and much more!

* For purposes of this job description only, references to the 'Company' are to the following subsidiaries of Entertainment Cruises Inc.: Premier Yachts, Inc., Mystic Blue Cruises, Inc., Seadog Ventures, Inc., and Spirit Cruises, LLC. You are employed by one of these subsidiaries, not by Entertainment Cruises Inc