Data Visualization Engineer - Performance Marketing
Addison, TX

Job Description

The company

Apple Leisure Group (ALG) is a vertically integrated, private equity-owned travel and hospitality company and the industry leader in Mexico and Caribbean vacations. The ALG Vacations arm of the organization focuses on selling vacation packages both through travel agents and directly to the consumer through our e-commerce platform.

Our senior leaders and many of our team members hail from America's largest travel businesses, making us a great place to build your knowledge of the travel industry while also getting significant ownership and breadth of responsibilities. We have a deep appreciation for analytical rigor and strategic thinking and are working to move our data-driven environment to the next level.

The opportunity

We are building a Performance Marketing organization that serves 7 different vacation brands and is rooted in analytics, experimentation, and the test-and-learn approach. Our organization includes strategists, digital marketers, media buyers, analysts, data scientists, market researchers. This is the rare opportunity to come in at the ground level and help shape how a $3bn company does performance marketing.

In this role, you will:

* Design best in class data visualization and reporting to highlight business performance and opportunities leveraging Google Cloud Platform technologies
* Lead taxonomy, data hygiene, and business process ingestion efforts for the Marketing Data Warehouse
* Partner with Marketing Analytics managers to develop, design, and iterate on benchmark and ad hoc reporting to improve channel and model performance
* Engage with data scientist to propose, manage, design, and report on marketing case studies uncovered from your analysis
* Partner with leadership to design benchmark, summary, and ad hoc tables with their accompanying alerts
* Interact with Data Logistics vendor to validate incoming data and expose new data opportunities
* Review marketing models with an outside perspective
* Work with stakeholders within and outside of Marketing to ensure that all data is properly tagged and flowing through our systems unimpeded

The candidate

The ideal candidate will be ready to jump in and start producing results from day one.

We are looking for you if you have:

* 3-5 years self-driven report design and visualization or Bachelor's degree in analytical field
* 1-2 years of experience querying and using Google Cloud Platform tools
* Demonstrated experience developing, enhancing and automating complex performance reporting
* Significant experience with ad hoc performance analytics, ideally within a digital marketing context in travel/hospitality, e-commerce or retail environment
* Strong knowledge of Excel, SQL, Google Analytics 360
* Comfort with relational databases including data extraction and manipulation
* Experience with business intelligence/data visualization/dashboarding tools
* Strong grasp of mathematical concepts and statistical methodologies
* Strong ability and passion for translating analytics results into business insights
* Ability to generate creative solutions and think outside the box
* Enthusiasm and ability to quickly acquire new technical and analytical skills when needed
* Solid interpersonal and communication skills (externally and internally at all levels)

Strong candidates will also have:

* 5+ years of report design and visualization or Master's degree
* Ability to build automated Excel-based reporting and tools using VBA
* Ability to pull data through API connections
* Strong knowledge of Python
* Experience with Google BigQuery

About Apple Leisure Group:

Apple Leisure Group® (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands, brand management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio; best-in-class destination management services provided by Amstar DMC and Worldstar®, the exclusive loyalty program Unlimited Vacation Club®; and the innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

Benefits at a Glance:

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

* Medical, Dental and Vision Insurance
* Basic Life Insurance
* Short & Long Term Disability
* Corporate Wellness Program
* Travel Discounts & Deals
* Paid Time Off & Holidays
* 401(k) Plan with Company Match
* Tuition Reimbursement

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.