Tellapart, Inc.

"Fast Data" platform where ML models with billions of data points are run on top of 10PB+ of consumer data & 200TB+ data streams in real time (x-device advertising). Recently acquired by Twitter.

  • Founded 2009
  • 51-200 Employees
  • 31-50 Engineers
  • Analytics

About Tellapart, Inc.

Building a predictive marketing platform that not only predicted complex behaviors but personalized consumer interactions across all devices required us to have a holistic understanding of consumer activity. In order to ingest multiple streams of data in a manner that would allow us to index and execute on multi-petabyte scale data volumes in real-time, we realized it was time to come up with a new approach.

While the Hadoop-based MapReduce method of computation we were using was quite powerful, it just wasn't meant to provide this kind of sub-second data ingestion. So, we designed a new platform that would allow us to continuously merge all of our batch-processed data with high-velocity data streams. Running this data against our machine learning models at query time, we’ve been able to generate actionable insights​ ​on billions of data points in less than 40ms in a 200K QPS production environment. After building big data technology that could now perform in real-time, we decided to call this approach "Fast Data".

We currently have 3 engineering teams: Data Platform, Data Products, and Mission Control (a little about each can be found below):

Data Platform

Since we're now constantly experimenting with, developing, and refining new ideas in our Fast Data environment, our Data Platform team also wanted to create a services oriented architecture that felt just as speedy to the rest of our engineers. So, we created a new infrastructure layer that could support all of the many iterations that this volume of experimentation would require. Today, we're able to manage thousands of production machines with Mesos and Aurora, having created an abstraction layer similar to Google’s Borg, that allows our services to be very lightweight and run in production clusters with minimal setup, monitoring, and maintenance.

Data Products

In the Data Products team, we have been creating innovative solutions that utilize the latest advances in web technology, predictive analytics, machine learning, and BLE technology to offer highly-personalized, cross-device shopping experiences for 100s of millions of consumers in real time. You will be trusted to make good product decisions, taking products and features from conception to production and thinking about what to do as well as how to do it. And you will be encouraged to make contributions to open-source initiatives as you help us build new products, co-develop industry standards (with our partners), and enter brand-new markets with our technology.

Mission Control

As a member of the Mission Control team, you will be trusted to create highly-interactive, cross-device solutions from massive data sets to provide immersive experiences that are professionally executed across all browsers and devices. And you will be encouraged to make contributions to open-source initiatives as you help us build new products, co-develop industry standards (with our partners), and enter brand-new markets with our technology.


Join us and work with (and hack alongside) engineers who have worked on internet-scale enterprise and consumer solutions that have driven billions of dollars in revenue​.

Christmas Tree
Tellapart, Inc. - Christmas Tree
Sledding Party (we brought in a Hollywood special effects company to make snow for us)
Tellapart, Inc. - Sledding Party (we brought in a Hollywood special effects company to make snow for us)
Sledding Party
Tellapart, Inc. - Sledding Party
Rear Entrance
Tellapart, Inc. - Rear Entrance
Holiday Party
Tellapart, Inc. - Holiday Party
Holiday Party
Tellapart, Inc. - Holiday Party
Holiday Party
Tellapart, Inc. - Holiday Party
Holiday Party
Tellapart, Inc. - Holiday Party
Front Corner of Building
Tellapart, Inc. - Front Corner of Building
Imagine our surprise when his nose stayed lit ;p
Tellapart, Inc. - Imagine our surprise when his nose stayed lit ;p
Christmas Tree
Tellapart, Inc. - Christmas Tree
Christmas Tree
Tellapart, Inc. - Christmas Tree
Holiday Party
Tellapart, Inc. - Holiday Party
Holiday Party
Tellapart, Inc. - Holiday Party
Holiday Party
Tellapart, Inc. - Holiday Party
Find a job at companies like Tellapart, Inc.

Tech Stack
  • Lambda architecture
  • AWS
  • EC2
  • Hadoop
  • Hive
  • HBase
  • MapReduce
  • Azkaban
  • Mesos
  • Aurora
  • Voldemort
  • Parquet
  • Spark
  • Scalding
  • Kafka
  • YARN
  • Gearman
  • Java
  • Jetty
  • Python
  • Django
  • MongoDB
  • PostgreSQL
  • Gevent

Perks
  • Flexible work hours
  • Pre-tax commuter benefit
  • Flexible Spending Account
  • Bootcamps & Fitness Classes
  • Weekly "lunch & learn" events
  • Hackatons
  • Fun monthly events
  • Referral bonus program
  • Fully stocked kitchen & drink fridge
  • Breakfast on Fridays
  • Weekly fresh fruit & healthy snacks delivery

Benefits
  • Medical, Dental, & Vision Insurance Medical, Dental, & Vision Insurance
  • Retirement/401K Plan Retirement/401K Plan
  • Life & Disability Coverage Life & Disability Coverage
  • Catered lunch Catered lunch

Investors
  • Greylock Partners
  • Bain Capital
  • Ron Conway (SV Angel)
  • Dick Costolo (CEO
  • Twitter)
  • Reid Hoffman (Founder & Chairman
  • LinkedIn)
  • Jeff Jordan (former CEO
  • OpenTable)
  • Phil Libin (CEO
  • Evernote) and Mike Walrath (former CEO
  • RightMedia).


Investors
  • Greylock Partners
  • Bain Capital
  • Ron Conway (SV Angel)
  • Dick Costolo (CEO
  • Twitter)
  • Reid Hoffman (Founder & Chairman
  • LinkedIn)
  • Jeff Jordan (former CEO
  • OpenTable)
  • Phil Libin (CEO
  • Evernote) and Mike Walrath (former CEO
  • RightMedia).