We have established a dedicated eCommerce group, bringing together world class talent across digital marketing, cutting edge software engineering and a dynamic Food and Beverage sales team within PepsiCo. Our group has a unique start-up feel and defined values that embrace an entrepreneurial mindset: bias for action; results oriented; community-focused; prioritization of people, while still tied closely to broader PepsiCo.
We have done this to ensure that PepsiCo wins in eCommerce within the groceries / consumables sector as it is the retail category that external experts and large players (e.g., Amazon, Walmart) are betting on as the next major category to be disrupted by eCommerce. As a result, eCommerce represents a significant opportunity to accelerate growth for PepsiCo going forward. The operating environment in which we do business is undergoing immense change, and it’s imperative that we transform in ways that enable us to meet the future needs of our customers and consumers. Digital technology is one such force of change, and the way we interact with retailers, shoppers and consumers is evolving at a dramatic pace.