MaestroIQ helps mobile app marketers manage their customer experience intelligently. SaaS 1.0 was all about workflow software that made organizations more productive. SaaS 2.0 is about intelligence and using data to make predictions so organizations can be smarter.
MaestroIQ focuses on serving mobile app marketers who want to engage customers who have installed their app to drive engagement and revenue.
1) MaestroIQ helps marketers not only segment customers to tailor marketing messages but also advise on which customers to go after.
2) MaestroIQ helps marketers not only automate their messaging but also determine the type of channels to leverage.