Tubular Labs, Inc.

The Tubular Story

Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

We provide the most complete picture of what short-form video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Our software measures over 5B videos, 400M video consumers, 12M influencers, 117K brands, and 71B sponsored video views.

We know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software. Behind every digital video decision - is Tubular.

Why Video, Why Now?

Video is on a growth path with no signs of slowing, and our teams and products are measuring and making sense of it in a way no company has done yet. And we mean it. We don't just claim big data, we are big data. We don't just join the conversation, we create it. We're not just defining the market, we're enabling our customers to succeed in it. It's a simple (but not easy) mission and our people, ideas, talent and passion are critical for its success.

About

The rapid growth of digital video is creating a content revolution, however measurement technologies are not keeping up with this expansion. Founders Rob Gabel and Allison Stern were aware of this when they met at a Starbucks in Los Altos back in 2012. They acknowledged that there was a clear lack of data transparency in the online video ecosystem - media companies, brands, and creators all wanted access to benchmarks, data, and best practices and it was nowhere to be found. Video marketers are hungry for data, insights, and intelligence to make better content and distribution decisions in this chaotic and fragmented landscape. They quickly realized there was demand for a higher standard of video content measurement and analytics. The dream for Tubular Labs was realized, to be a technology company focused on being the primary intelligence resource for those creating the future of video.

Growth & Culture

We’re proudly a team of growth-minded owners building our careers at Tubular. Trust, support and FUN permeate our culture, and it’s our people that we celebrate the most. We're hiring growth-minded owners who want to solve some of the biggest challenges in media, publishing and marketing. Work with people you like on solutions that make a difference for our amazing customers and move the industry forward. Join our team!

Video is Global. So Are We. We’re proud to be located in some of the most dynamic neighborhoods around the world. From our global HQ in downtown Mountain View, to our customer-centric offices in Downtown San Francisco, NYC’s Soho, LA’s Culver City, Central London, and Kiev, Tubular is everywhere video is.