Virgin Sport

Our Playbook

At Virgin Sport, we believe that people are better together. We believe that sport is for everyone. We believe that sport is play. We believe in the power of play to lift communities. We plan to change sport for good, by playing it the Virgin way.

Virgin Sport is the first step of a movement to activate fitness and healthy lifestyle experiences. The business will initially focus on running and multi-sport events in the US and UK, with plans for expansion.

Our Team

Our teammates are all-in on life. We are starters; doers; and connectors. We lean-in on family, work and play, and have high standards for ourselves and others. We squeeze the juice out of life, and celebrate both the fast times and the good times.

We move and serve from the heart—no task is too large or small, and going the extra mile isn’t far enough for us. At Virgin Sport, we choose the road or trail less travelled, and then we run it! We love the adventure of discovery, and know that the view only changes when we’re moving forward.