xC

12x World Champion and Olympic Gold medalist is developing an individualized and adaptive Digital Coach based on deep tech and data science. We will leverage our celebrity brand and experience as well as the collective knowledge and resources of one of the leading Sports Performance Center that has - over the last 14 years - operated and refined an advanced pro athlete performance system.

xC will take the very best of the insight and expertise of one of the best performing athletes of all time to develop a Digital Coach that will guide and support users 24/7 and wherever they train. The rest of the senior Team comes from Equinox Innovation, other VC-backed fitness/data start-ups, and Venture Capital backgrounds.

xC has received early-stage funding from global leading investors and is in the process of developing a Beta.

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xC will transform the fitness industry. Most people fail or struggle to achieve their fitness goals. They struggle to get started, many start and stop, and even those who are consistent struggle to achieve the results they desire. This is because the industry creates fitness solutions that continue to ignore the biggest barriers to achieving fitness goals: Lack of motivation and unsuccessful results.

xC is a digitized coach that assesses your current fitness, understands your personal fitness goals, develops an individualized program for you that adapts to your schedule and your rate of progress, and consistently reevaluates you throughout your journey to keep you improving and achieving your goals.

xC members are normal people with careers and families, who have a desire for fitness and wellness to be a significant part of their life. They have fitness goals and need ongoing and consistent expertise and motivation to achieve them.

The fitness industry is crowded with a long history of offerings that do not address the root problem, a lack of motivation due primarily to a lack of successful results, ending in frustration for consumers and constant churn across the industry.

The future of fitness isn’t one program, one class, one machine, or one activity designed for the masses. People want individualized expertise and insight into their fitness, on their schedule, applied to a variety of different exercise modalities.

xC takes the individualized and comprehensive process, and the motivation of the coach-athlete relationship utilized in the sports performance training industry, and leveraging deep technology along with the 30+ years of world-class experience of its founder, to provide individualized expert coaching to help anyone reach their personal best.