LOYAL AI is an Editorial Research Assistant for the world's journalists, bloggers and content marketers.

Founded 2012
1-15 employees
  • News, Media, Advertising, & Publishing
  • Digital Communication
  • Headquarters address
    105 Farringdon Road, London, EC1R 3BU

    What We Do

    LOYAL AI is an Editorial Research Assistant for the world's journalists, bloggers and content marketers. Harnessing leading-edge AI, LOYAL AI delivers a 30% time-saving in research tasks and a 20% uplift in article engagement, ensuring increased monetisation and ROI for the world's publishers.

    Supported by the Google Digital News Initiative and Innovate UK, LOYAL AI is a SaaS business delivering 'AI Journalism' solutions.

    In the recent Polis report ‘Journalism and Artificial Intelligence’ by the London School of Economics, it is stated that AI Journalism technology ‘has the potential for wide-ranging and profound influence on how journalism is made and consumed’. We aim to democratize ‘AI Journalism’ solutions for the industry, delivering efficiencies and trusted content to consumers.

    LOYAL AI is owned by TRUE 212 Limited, our client portfolio includes FTSE 250 companies such as Workspace plc, Picturehouse Cinemas (part of the Cineworld Group) and The Big Issue.


    We believe that by using the latest Machine Learning technologies and scalable architectures, we can deliver innovation and value to publishers, journalists and content marketers.

    Our 'microservices’ architecture includes technologies including JavaScript, Typescript, React, Python, Spark, Elastic Search, MongoDB, Google Cloud Platform, NodeJS.

    LOYAL AI is a company that believes in a progressive, agile, determined and rewarding work culture. We value the individual and the team in equal measure and provide a workspace that encourages a pioneering spirit and a desire to succeed. Here at LOYAL AI, we also strive to delight our customers and ensure that the work that we deliver is of the highest standard.

    Culture & Values


    • We value innovation as a driving force throughout the business. From core product development through to content creation and delivery, we strive to innovate in every market we operate in and for every client we work with.


    • We value the ability to “move quickly and easily”, whether it be progressing through a specific task or adapting to a change in a marketplace or strategic objective. We instil this value in our core development team to ensure swift task delivery and adaptability to changing market dynamics.


    • We value collaboration as both a concept and as an action. From internal teamwork through to external partnerships, we believe in working with others to achieve a common goal and create successful outcomes.

    Company Benefits

    Share Option Scheme

    We offer a company share option scheme to employees that play key roles in growing our business with the senior management team, working with us on executing the long-term strategy of the business to achieve success. Employees that qualify are invited to join after 12 months of employment.

    Flexible Working

    We understand that some tasks can be carried out efficiently remotely, and therefore an element of remote working can be agreed with senior management on a case by case basis. We are fully aware that the COVID-19 situation has also impacted on the way we work and are embracing these changes with flexible and agile working practices.


    Perkbox is a platform designed to enrich the employee experience – both inside and outside of work. We have adopted Perkbox to help our team perform and live better.

    Recruitment Process

    • There will be an initial call or informal meeting with the Managing Director, Digital. This will be an opportunity for you to find out more about LOYAL AI, and for us to learn about your background, core skills and ambitions.

    • A technical online test will then take place, specific to the role you are applying for.

    • There will then be an on-site presentation by you to the senior management team at LOYAL AI, working to a brief set by us. This will also be an opportunity for you to ask questions, and meet the wider team at our offices.

    If successful, we will send you heads of terms and then shape the offer/package together.

    Tech stack

    Machine Learning, Google Cloud Platform, Elasticsearch, Node.JS, JavaScript, Python, React, TypeScript, MongoDB, Terraform, Natural Language Processing (NLP), Kubernetes, Docker


    Compensation and retirement

    Stock Options
    Pension plan

    Vacation and time off

    Paid holidays
    Flexible working hours
    Work from home flexibility
    Maternity benefits
    Paternity benefits

    Personal development

    Job training
    Conferences reimbursement
    Internship program

    Values and quality of life

    Accessible via public transportation
    Employee discount programs