The Honest Company, helmed by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane, was created to ensure that parents have access to non-toxic, ecofriendly, beautiful family products that don't break the bank.
The Honest Company offers a monthly subscription service, through Honest.com, of customized product bundles including diapers, wipes, baby bath, skin care, and home cleaning products delivered directly to customer's front doors. A percentage of sales is donated to Baby2Baby.org.