The Flex Company

WE BELIEVE IN A WORLD WHERE PERIODS ARE NOT SOMETHING TO FEAR, DREAD, OR ELIMINATE.

We want to help couples become more intimate by providing products that make them feel empowered. We want to spark positive conversations between men and women about the female body.

We believe that a lot of stigma about women’s periods is driven by lack of education by men. We don’t think men are to blame. Many men have a natural curiosity about the female body, but society teaches us that period talk should be left to women.

If we can begin educating men and adolescent boys about female anatomy and menstruation in a positive light, knowledge will help shift our ideas—not only about menstruation—but about women.

And we believe women are yearning to feel more comfortable during their periods, and that better products, engaging conversations, and a deeper understanding of her body will create positive change.

Women spend almost a quarter of their lives menstruating, and if we can help make women feel even slightly less ashamed about her body during this time, we’ve accomplished our mission.