The Fabulous

We’re helping people around the world change their behaviour and build healthy habits, one at a time.

Founded 2013
16-50 employees
  • Health Care Technology & Nursing
  • Headquarters address
    San Francisco
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    Incubating out of Duke University’s Centre for Advanced Hindsight, a lab led by Professor Dan Ariely, a behavioural change scientist and author of the NYT bestseller, “Predictably Irrational,” we’re building a behavioral change app to help you reset your habits, rewire your brain and transform your life.

    Fabulous’s journey has since hit some amazing milestones! 
    * Finalist for best app in the Google Play Store 
    * Winner of Google's Material Design Award
    * Conducting one of the largest med adherence clinical trial in the US

    And our story is just beginning! There’s so much more the team wants to accomplish. We’re not in the game of fast turnaround solutions that would only work once. We want to help you build habits that stick for the long-term.


    Compensation and retirement

    401k plan

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)