You've got amazing mobile and social tools when you're studying in college, looking for a date, connecting with old friends, sending selfies, looking for a job, even raising money for your start-up.
Then you have a kid. And it's like walking through a time portal to 1999.
You live in email again. Yahoo Groups rules your world. Nothing is mobile. The social graph is invisible (which stinks because you can never remember anyone's name). What should bring you joy (kids!) becomes a digital theater of pain. Also, paper flyers.
So when Dean Browne and Phil Soffer -- who worked together 10 years ago at Plumtree Software -- got together after experiences at companies like Google, Piazza, and Lithium decide what to do next, we wanted to do something to help solve problems that we experience in our everyday lives.
First we were going to do something involving helping people get their toilets fixed (really!) but then we decided we're better suited for things mobile, social, and parental.
Now we've got a great product that's ready to take on the world.