The way marketers reach consumers is changing rapidly. The shift is well underway from advertising to content; meanwhile, the content business is also changing: where and how content is consumed is different than a few years ago and will continue to evolve rapidly. Polar’s MediaVoice platform helps premium publishers increase reach and engagement for branded content.
We don’t think of ourselves as an “ad tech” company. We want to equip premium publishers with tools that allow them to be profitable and succeed without resorting to offensive or subversive tactics.
Publishers like The Huffington Post, USA Today, The Telegraph, National Post, The Sydney Morning Herald, The Times, Johnston Press, The New York Post, Engadget, TechCrunch, Remedy Health, and more use MediaVoice to power their native advertising, branded content and content marketing programs.