LUKA Exploration Company

At LUKA, we’re on a mission to help people shop for clothes more confidently and conveniently. Our vision is a seamless, highly interactive, e-commerce experience that puts expert human stylists at the heart of shopping.

Our founders are Pete Rushton and Julia Piccolotto. Pete is motivated to create a totally new service due to his deep-seated dislike of existing shopping options. Julia is an experienced retail leader who is fueled by a desire to serve customers with innovative digital experiences that are based upon upon tried and trusted in-person services.

We’re backed by current and former leaders of Google, Pinterest and TheRealReal. We've successfully completed our proof of concept stage and are adding key roles to the founding team as we accelerate our product development efforts and growth.