Leaf Group Ltd. (NYSE: LFGR) is a diversified Internet company that builds platforms across its media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s branded content creation and programmatic advertising offerings help advertisers find innovative ways to engage with their customers. Leaf Group is headquartered in Santa Monica, CA.
Our content channels solution gives publishers and brands a new way to reach their most valuable audiences at the moment of intent. We create original content in a brand’s own voice, and we serve it directly to their website through our proven platform.
Publishers can expand into new evergreen, editorial categories or just focus their resources more intensely on breaking the news. Brands can create a stronger voice and use it to interact more meaningfully with consumers. Both can more effectively use content as a vehicle to attract new customers to their sites. Our content channels solution allows publishers and brands to access the same platform Leaf Group has used to create websites that are consistently ranked in comScore’s Top 20.
First we leverage all of our insights and data as a publisher to understand what topics will resonate with a partner’s audience. Then, we find the most passionate and inspired experts in fields they know and love. Finally, we work with partners to create and publish unique content experiences that give them something relevant to say to their fans, across distribution platforms.
A solution that strikes the perfect balance between billions of bits of insightful data and singular human expertise. We give partners a library of custom content – in just about any format imaginable – that keeps people coming back to them again and again for guidance on their everyday needs.
But the content is only one piece of the solution. We understand that content needs to be fueled by community and conversation. That’s why our solution includes a comprehensive strategy for discovery and distribution. Not only do we deliver great content that strengthens and amplifies a brand’s voice, but we make sure that voice is heard and stays relevant over time. We help our clients take content beyond the campaign.