JenJo

Jenjo was founded in 2014 as a tool to provide added value to the online ad exchange eco-system. Using proprietary techniques to enhance the insight and detail of inventory for both publishers and advertisers, our proprietary technology platform, drives performance for buyers and increases yield for publishers.

What do we do for advertisers:

Finding Inventory, particularly quality Inventory, is a common challenge across the entire programmatic landscape. Current methods require multiple, unaffiliated 3rd parties to achieve audience, viewability, transparency and fraud free inventory with no guarantee of success.

Jenjo is solving this through a combination of proprietary ad systems, data and analysis, robust infrastructure and 3rd party relationships to provide better performance and less waste within existing exchange ecosystem.

What we do for Publishers

First and foremost, we transact. With the JenJo platform you get increased liquidity for your site because we create more transactions.. In the end it’s a very simple proposition. Jenjo creates more Transactions of only High Quality Inventory. Better performing aggregated inventory translates into higher priced inventory and, ultimately, a better yield from exchanges.

Our primary performance-enhancing tools are:

Viewability- We allow exchanges to confidently make the guarantee that the ad is above the fold or that the ad is viewable upon scrolling.

Anti-Fraud – Exchanges need good inventory and have a duty of care to provide that inventory. We provide that to exchanges primarily through revealing the true identity of any given URL, providing contextual relevance and brand safety.