Idea Couture

We're a strategic innovation and experience design firm with eight offices around the world. We strive to bring together interdisciplinary thinkers to help clients to rethink, reimagine and reset.

Our innovation programs (from research and ideation to opportunity mapping and prototyping) are designed to radically challenge the status quo and create new business, product and service ideas that link to economic value creation. Our multidisciplinary innovation process uncovers valuable consumer and strategic foresights and inspires lasting, humanizing solutions.

Innovation happens at the intersection of business economics, research, design and technologies; we work with this philosophy in mind. Idea Couture works across a broad spectrum of industries, including fast-moving consumer goods, consumer electronics and wearables, enterprise technologies, telecommunications, pharma, healthcare, financial services, media and publishing, and luxury goods.