FRESHLY simplifies the path to healthy eating and achieving fitness goals by serving as both your "personal chef and nutritionist".

Founded 2012
51-200 employees
  • eCommerce
  • Headquarters address
    115 E 23rd St, New York, NY 10010, USA
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    FRESHLY is a ready-made meal delivery service focused on making healthy eating easier than ever by delivering high-quality, professionally-prepared, affordable meals straight to your doorstep. FRESHLY's team of experienced chefs utilize locally-sourced and all natural ingredients to create fresh, gourmet, ready-to-eat meals that are designed to optimize health. Each gourmet meal is carefully curated with ingredients that are high in protein, low in carbs and free of gluten, added sugar, artificial sweeteners and hormones. In addition to providing free overnight and two-day shipping options, FRESHLY uses advanced packaging technology to ensure that meals maintain freshness in transit. FRESHLY backs each and every order with a 100% customer satisfaction guarantee.

    CEO and co-founder Michael Wystrach says he started Freshly, with its chef-created meals, to solve a problem he had where he was not in the physical shape he desired. He went back to the gym but did not see the results he wanted. A conversation with a friend who is a doctor compelled him to eat better. That posed a bit of a challenge for Wystrach. New York life made him accustomed to takeout food rather than spending time in the kitchen himself. Tapping his family background in restaurants, Wystrach contacted chefs he knew to put together healthy meals that eliminated the work of reading nutrition labels and preparing food himself. Soon, others who knew Wystrach wanted healthy, all-natural meals without doing the cooking and asked him if they could make similar arrangements. That led to the founding of Freshly.

    To scale up, Wystrach—who has a background in investment banking—hired technology professionals from the ready-made meal manufacturing sector. “We built a system that allows us to take raw ingredients from the farm, and within 12 hours have those meals shipped out to consumers so we’re not freezing foods and adding preservatives,” he says. Freshly uses FedEx to deliver meals to people’s doors, but the company also has its own trucks to get meals to FedEx hubs around the country to extend its reach.

    Freshly is available in 28 states currently and is considering sites in the Northeast to set up another shipping facility to reach even more customers, potentially starting in 2017. Meals from Freshly cost an average of $11 and there is no delivery fee.

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    Tech stack

    Rails, AWS, HTML, CSS, Javascript, JQuery, Backbone, PHP


    Compensation and retirement

    401k plan

    Health and wellness

    Insurance (Health)
    Insurance (Dental)
    Insurance (Vision)