Dering Hall is the premier shopping site and discovery platform dedicated to exceptional, high-end design. A curated resource for discerning consumers and trade, it provides insider access and the ability to seamlessly search thousands of luxury design products and services, as well as enjoy compelling editorial in one, easy-to-navigate place.
At Dering Hall, we are changing the way interior designers, architects, and sophisticated consumers find high-end home décor furnishings for serious design projects. We make it easier for design professionals to contact and buy directly from more than 500 high-end home furnishing showrooms, artisans, and brands. Dering Hall also markets the services of top-tier interior designers and architects to sophisticated consumers through its designer directory. Dering Hall charges all of its members—namely brands and design professionals—a monthly subscription fee. In turn, we promote the products and work of our members via digital marketing, social media, and a robust editorial section geared towards educating design professionals and consumers on the value of high-end products and professional design services.
We strive for an intentionally small technology team, where every member is an expert in his domain. With a full backlog, the team isn't short of work to be done, yet we aim to strike a good balance between projects we undertake for other teams internally and projects we devise and choose to implement. In short, we're small, flexible, very agile and provide a lot of space for members to grow and own their part.
Over the past year we've laid a solid foundation for the future of Dering Hall, upgrading the site's infrastructure and clearing most of our tech debt. In 2017 — amongst other things — we're looking to start implementing neural network AI to support our product recommendations, transition our front end to React, further our work on data warehousing and visualization and achieve a solid User Experience on mobile. Other areas of work we're looking at: