Darby Smart

Unlocking Everyone’s Creativity and Turning Hobbies into Side-Hustles

  • Founded 2013
  • 16-50 Employees
  • 6-15 Engineers
  • Media and Content

About Darby Smart

What We Do

Darby Smart is the leading video platform where video creators can turn their hobbies into side hustles. We are creating a new economy for creatives. Darby Smart has video creators filming and publishing videos on beauty, recipes and DIY and reaches over 35 million monthly viewers.

Why Join Us?

  • We are VC-backed and have a killer leadership team and advisory board - our investors are Forerunner, CAA and Maveron. Nicole Farb (CEO, co-founder) came from the Venture Capital arm of Goldman Sachs, our VP of Growth (Wei Kuan Lum) used to run SMB Business Marketing at Facebook, and our VP of Engineering (Chris Norris) is a startup veteran with multiple exits. We also have the resources of an amazing advisory board : Justin Kan (Founder of Twitch), Anthony Noto (COO, Twitter), Dave Gilboa (CEO, Warby Parker), Walter Driver (CEO, Scopely), John Kobs (CEO, Apartment List)

  • Largest brands in the world love our product — We are working with some of the largest brands and retailers in the world. The video content our creators make is the kind of content that brands either can't find, or can't get enough of.

  • Big mission — Our primary mission is to unlock everyone's creativity and ultimately turn people's hobbies into side hustles. Our users love to express themselves and build a following, and we aim to get them paid for doing something they already do just for fun.

  • We are on Angel List’s "20 Female-Founded Startups to Join in 2018"

Engineering At Darby Smart

The team has a flat structure, with people working on everything from APIs, to the iOS app, to the Web site, to the video transcoding worker system. We operate in 2 week cycles, with Engineering collaborating with Design, Marketing, Sales and Community on the feature-set to hit a particular goal. We use github and pull requests for coding and code reviews. We strive for a low-overhead environment, where engineers can focus on building.

We are less focused on being process-driven but instead are behavior-driven. We value engineers who :

  • have a drive to make an impact - they strive not to waste any minute of time and meet or beat ambitious goals
  • demonstrate complete ownership of their work and their decisions - they live up to their commitments and care about ensuring their features and updates are successful
  • collaborate effectively with the whole business - realizing that this achieves better outcomes than they could by themselves, and demonstrate craftsmanship
  • take pride in building maintainable, flexible, reusable, clean code and systems
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Tech Stack
  • AWS
  • Docker
  • Ruby on Rails
  • python
  • node.js
  • React
  • Swift

  • Unlimited PTO
  • Team lunches twice a week
  • 100% Medical and Dental
  • Pets at work

  • Medical, Dental, & Vision Insurance Medical, Dental, & Vision Insurance
  • Catered lunch Catered lunch

  • Maveron
  • Forerunner
  • CAA

  • Maveron
  • Forerunner
  • CAA