From inspiration to frustration...Search is great for products that consumers know about. But discovery is critical to help people explore and learn about products and brands they never knew existed. Today’s consumer channels, led by social, have become a haven for discovery. Marketers create and curate images and videos that cause consumers to stop scrolling and ask, “What’s that?” But because these channels were created for content, not commerce, the resulting path to purchase for these newly-inspired consumers is frustrating.
Curalate fixes this.
Curalate enables discovery to more effectively drive commerce by:
Providing continuity between the discovery source and the commerce destination to keep your users inspired.
Improving product navigation for content with multiple products so users can explore.
Widening the product consideration through experiences that are context-aware. Enhancing discovery flows onsite via the content and data harnessed from these consumer channels
With Curalate you get happier customers and revenue per visit increases of as much as 45%.