if McDonald's was your only option for ordering food online. Ridiculous as the scenario may sound, it's exactly how the online floral industry operates today. The overwhelming bulk of online floral transactions go through a small handful of major "wire services" (FTD, 1800Flowers, Teleflora, etc.) that rolled up the floral industry in the early days of the internet by offering a generic set of bouquets, regardless of which florist fulfills the order. The problems are numerous: designs are lowest common denominator, florists receive only a small portion of what you pay & so must fulfill your order using their cheapest or dying flowers, the wire service middle man reduces accountability, and what you order is often not what you receive.
We're able to provide consumers more unique bouquets, better value for your money, and higher quality flowers by bringing local artisan florists online. The opportunity we're pursuing is very rare: a huge badly broken market and a solution for which the industry is clamoring. Our marketplace makes the experience better for both consumers and local florists. Finances aside, we make the world more unique & interesting while helping local businesses thrive.
Our team is backed by the best investors in the industry including Ronny Conway, Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.). We are still early enough that options matter... a lot... We are recruiting Silicon Beach's top talent as we rapidly scale up our still small (~30 person) team. Join us if you are an entrepreneur at heart & if you want to own and be a leader in your area of expertise. If you're passionate, energetic, and easy to work with you will thrive here.