BeautyBooked

After receiving MBAs from Cornell and London Business School, founders Hillary and Ritika both worked at L’Oreal where they managed $100MM+ brands. Given their busy lifestyles, they were accustomed to managing all areas of their lives online - from restaurant reservations, to travel to doctors’ appointments. They couldn’t understand why an online booking solution for beauty services didn’t exist, despite the size of the market ($40BN) and frequency of appointments booked (national average is 4x/month).

Before starting the company, they conducted comprehensive consumer research and identified 3 key problems with the status quo:
1) Calling to book appointments is time consuming and inconvenient. NO ONE likes to call to book a bikini wax from their office cubicle!
2) There is zero visibility into appointment availabilities.
3) Women are overwhelmed by the salon & spa choices available to them and don’t know where to go or whom to trust.

We took these key insights and developed the BeautyBooked website & mobile app which provide 24/7 access to top salons & spas so users can discover vetted beauty spots, read editorial reviews and book appointments instantly in real-time.

Following the launch of BeautyBooked, we've expanded our product portfolio to include the following two additional platforms:

BeautyBooked Editorial Widget: Third party booking widget for publisher partners. This product currently lives on Conde Nast's Allure.com, the #1 Beauty Magazine.

BeautyPass: BeautyPass is a subscription product for unlimited salon & spa services built on top of the BeautyBooked marketplace.