Help humanity thrive by enabling all teams to work together effortlessly.
Asana is work tracking software, and the easiest way for teams to track their work and get results. Work tracking systems allow teams to break goals and ideas down into actionable tasks, assign that work, and communicate to move the work forward. Teams can use a work tracking system to track anything, like bugs, leads, or job applicants. By making plans, responsibilities, and deadlines clear, work tracking systems empower teams to deliver great results.
Asana has a big mission and an even bigger opportunity, and we’re off to a great start. Teams at companies worldwide track their work and achieve their goals with Asana—like Uber, Pinterest, Possible Health, and the Tribeca Film Festival. But we’re not stopping there. Our team of peers is growing rapidly and we’re tackling new challenges daily. Join us. We’d love your help.
Our values are commitments to each other. They provide the backbone for our company processes and our daily interactions. We believe that—in the long run—the commitments lead to a thriving culture and a more successful business, for ourselves and our customers.
We continually ground in why we’re building Asana: to help all teams work together effortlessly. We attempt to establish a direct line between that purpose and our day-to-day work. We answer strategic conflicts by asking the question: which choice maximizes the success of our mission?
We start with awareness. We let go of stories we’re telling ourselves about heroes, victims, and villains, and we accept wherever we are. We reflect on our past experiences and we act intentionally.
Though it is tempting to pick an extreme point of view or compromise between two poles, the best outcomes often require incorporating elements of each extreme or, better yet, transcending them altogether through synthesis.
A fundamental problem with modern work is that too much time is spent trying to figure out what’s going on. We try to make it as easy as possible for teams to have the information they need to excel at their work.
Asana is an experiment in the idea that the responsibility should be distributed among a great team of peers that respect and trust each other, so we proactively build relationships and seek to understand each other. We let go when we’re not the DRI, and we take action when we are. We empower each other.
We take our commitments to each other seriously. We admit when we’re wrong. We treat ourselves as whole people at work. We feel our feelings all the way through and we’re not afraid to give constructive feedback or disagree. We embrace reality.
We are co-creating Asana together, and we're playful while we do it. We maintain an attitude of curiosity, fearlessness, and creativity around tough problems. We embrace failure as learning and celebrate iteration. We don’t hide from our quirks. We appreciate each other and don’t take success for granted.