MikiJohnson

Autonomy, Mastery, and Purpose

Miki JohnsonCo-Founder, Job Portraits

Miki Johnson co-founded employer branding creative studio Job Portraits, which helps companies devise and execute content strategies to engage with prospective employees. She explains how candidates are skeptical of current employer branding language, and how people value work based on three basic principles: Autonomy, Mastery, and Purpose.