Through a virtual candidate event, Hired allowed Zillow to showcase itself as a top employer that values workplace diversity. The event helped Zillow achieve its goals of highlighting representation, modeling career progression, sharing how the company values embody inclusion, and discussing how employees from all backgrounds are welcomed and acknowledged. Hired successfully brought in 306 registrations after zeroing in on Zillow’s target audience of Mobile Developers in major US cities with 3+ years of experience. One moderator and three panelists drove the event discussion, which successfully engaged attendees — 49 questions were asked in the live Q&A! As a result of this event, Hired directed more qualified candidates to Zillow. In total, 74 attendees became candidates and 84% of attendees opted in to learn more about life at Zillow, proving this candidate event supported the employer brand while filling the talent pipeline.