Seattle: Top Ranked Employer Brands by Job Seekers

Knowledge workers share the most appealing companies to work for


Hiring strategies for your city

It’s true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.

  • Insight 1

    46% of candidates consider company culture one of the most important factors when job searching

  • Insight 2

    44% of tech workers would leave their current job for another one with a better location and commute

  • Insight 3

    58% of candidates would take a rectuiter's call if a company showcased the team they'd be working with

Emerging Trends in Employer Branding

How to invest your resources in 2020

Local Leaders in Seattle

Top 20 Employer Brands

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  1. Microsoft
  2. Redfin
  3. Zillow Group
  4. Amazon
  5. Tableau Software
  6. Starbucks
  7. Expedia
  8. Alaska Airlines
  9. REI
  10. Seattle Children’s Hospital
  11. T-Mobile
  12. Blue Origin
  13. Nordstrom
  14. Valve Corporation
  15. OfferUp
  16. SAP Concur
  17. Zulily
  18. Smartsheet
  19. Bungie

Read full insights: Brand Health Report

Getting to know knowledge workers in Seattle

What talent looks for in a company
  1. Compensation (i.e. base salary)
  2. Company culture
  3. Opportunity to learn new skills
What turns talent off from a company
  1. Not interested in the product
  2. Poor reputation
  3. Not knowing enough about the company

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Wage Gap: Pay Trends in Seattle

Seattle pay gap is improving for tech talent

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Distribution of the Wage Gap

60% of the time men are offered higher salaries than women for the same job at the same company and companies offer women 3% less on average than men for the same roles.

Frequence of roles Wage Gap
  • Job offers made to women that were less than job offers made to men
  • Job offers made to women that more or equal less than job offers made to men

Wage Gap in Seattle

In 2019, our data shows that women working in San Francisco are offered 6% less than men in a similar roles.

  • Expectation gap
  • Wage gap

Read full insights: Wage Inequality Report

Knowledge is power

Strategies to ensure you're paid fairly

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Strategies for equitable tech hiring

How companies can battle wage inequality

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Podcast: Talk Talent to Me

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Real conversation from top talent acquisition leaders.

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Bianca McCann VP of HR


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“Hiring managers can spend 15 minutes on Hired and get a high yield and feel engaged in the process. This gives sourcers more time to find passive candidates for critical roles, and increases their ability to collaborate effectively with hiring managers about what candidates are good.”
Harry Dannenbaum Senior Manager of Technical Recruiting
“Hired drastically improves the time to fill for Fitbit...My most recent time-to-fill report has us under a month, as opposed to the 6–12 months we would normally spend.”
Andrew Dunn Senior Recruiting Manager


Seattle Salary Trends for Software Engineers

Boasting a thriving tech industry, Seattle offers a lot of opportunities for software engineers. Salary trends in the city have also maintained a steady rise. Between 2015 and 2016, the average paycheck grew by 1.5%, increasing from $133,000 to $135,000. The city also recorded a 5% year-over-year change in 2017, rising to $142,000. In 2018, the average salary for tech workers, including data scientists, product designers, and software engineers, was $145,000–more than twice the U.S median household income ($63,179) and over 60% more than the median family income for Washington state. The increase in salary wasn’t the only major change in employment trends. Tech workers showed an increased preference for companies with a strong employer brand. When searching for jobs, 4 out of 10 candidates considered company culture to be an important factor, while 6 out of 10 candidates were more likely to take a recruiter’s call if the company was upfront about the goals and the team they would be working with. A flexible workspace also ranked high on job considerations. 4 out of 10 tech workers would leave their current job for another one with a better location and commute.

Top Brands Hiring Software Engineers in Seattle

In a top 20 ranking of employer brands, local tech workers voted software giants, Microsoft, as the company they would most like to work for. Redfin was ranked second while Zillow Group, a company founded by former Microsoft Executives, ranked third. Amazon was ranked fourth while Tableau Software, a data visualization company, featured in the fifth slot. Coming in sixth was coffee giants, Starbucks, ahead of Expedia, Alaska Airlines and REI. Rounding out the top 10 list was Seattle Children’s Hospital, followed by the telecommunication company, T-Mobile and the aerospace company, Blue Origin. Nordstrom ranked 13th, Valve Corporation was voted 14th, while OfferUp, a mobile-driven marketplace company was ranked 15th. Also included in the top 20 list, were the companies SAP Concur, Zulili, Smartsheet and video game developer, Bungie. In deciding which company made the list, local talent focused on several factors. The salary offered by each company was a huge draw. Workers also tilted towards companies with a positive culture and a solid brand reputation.

Seattle Software Developer Trends

Seattle’s tech scene has continued to evolve, offering increased opportunities for software developers skilled in different areas. Among startups and tech companies, skilled backend engineers were the most in-demand position. Employers searched for local talent capable of working with data modeling, databases, and server-side components. Full-stack engineers were next on the list of trending jobs, followed by frontend engineers and ML engineers. The Seattle tech scene also recorded an increased demand for mobile engineers, as more companies made the decision to take advantage of the opportunities offered by mobile platforms. While the requirements for tech jobs varied, proficiency in Go ranked high on the trending skill list. Employers also searched for local talent skilled in C# and software developers capable of coding with Scala. Ranked fourth on trending skills were job offers for coders proficient in C++. Developers skilled in Java were also in high demand. Most employers showed a preference for software developers with proven experience working with at least one MVC framework.

Seattle Pay Gap Trends

Beyond its fast-rising status as one of the major tech hubs in the country, Seattle has also registered significant strides in narrowing the wage gap for tech talent. Data available for 2019 shows the pay gap reduced to 8%. Female tech workers working in Seattle were offered 6% less than men in similar roles. Women were also offered similar or higher salaries for the same job at the same company 40% of the time.* Also a positive trend, more women took steps to correct pay gaps when they discovered they were being paid less than their peers. More than 25% approached the manager to discuss their salaries while over 30% started searching for a new job. Women employed in fields such as product management experienced improved wage gaps compared to female tech workers in design, data analytics, and dev-ops. Women starting out in product management roles actually earned similar or higher salaries compared to men working in the same roles.

*Tech workers can help close the gap by referencing high-quality salary data to know their worth and ask for it.