2019 Global Brand Health Report
Tech talent ranks the top innovative companies they’d love to work for and why
Free downloadTech talent ranks the top innovative companies they’d love to work for and why
Free downloadIt's true: companies are only as successful as their people. And in order to attract the best and brightest, today’s innovative companies need a strong employer brand. A positive brand reputation can mean the difference between a company maintaining an all-star team and consistently losing dream candidates to a competitor.
At Hired, we're proud to provide companies with the insights they need to attract the world's most talented tech talent. We surveyed more than 3,800 top tech workers from our platform to find out which companies rank as their most desirable employers and how other organizations can compete for their attention.
To learn what tech talent values most in a potential employer, we asked our marketplace of software developers, product managers, designers and data scientists, to identify which companies they’d most like to work for.
*BPI: Brand Positivity Index. The more candidates interested in working for a company, the higher a company’s Brand Positivity score.
The global rankings are sourced from respondents in Canada, France, the United Kingdom, and the United States.
Candidates on Hired's curated marketplace are actively looking for their next dream job
Request a demoGet matched with a job you love
Create a free profileHometown reputation matters. That’s why we asked tech talent to tell us which companies in their current city they’d like to work for most. For the third year in a row Shopify topped the list in Toronto, while media companies made a splash in markets like London, New York and Washington, D.C. In our survey, each company was listed in the market nearest to where they are headquartered.
#1 Ranked Employer Brands in Each City
A roadmap for creating a successful employer brand that moves the needle for your hiring team.
Three words: location, location, location. More than a quarter (29%) of candidates won’t consider commuting more than 30 minutes for a job and 65% are interested in working 100% remotely. Additionally, even with doomsday headlines around the rise of AI, the fear of AI eliminating jobs is not a current motivator around job selection, with just 4% noting it as a concern.
How to ensure you’re accurately evaluating the companies you are considering for your next role.
It’s important to understand what motivates tech talent to choose one company over another, especially when money doesn’t tell the full story. With top tech talent in extremely high demand, candidates are able to carefully weigh their options, taking into account company culture, brand reputation, salary, and more. Here are the key factors they’re weighing and how to compete.
How hiring team should invest resources in 2020
In a market where candidates have the upper hand, employee retention is an ever-growing concern for companies. To take the guesswork out of what causes tech talent to leave, we asked candidates what piques their interest when recruiters come calling. Here’s what you need to keep top of mind to keep tech talent engaged at work.
At Hired, we’re on a mission to get everyone a job they love — at a company they’re excited about. A strong employer brand can make or break a company’s hiring and retention efforts. Showcasing factors that tech knowledge workers care about beyond compensation, such as flexible work environments and career growth opportunities, can give companies a much-needed competitive edge in the battle for the best tech talent.
Where you work is one of the most important decisions you can make. Employer brand takes the guesswork out of job searching for candidates when it provides an authentic window into an organization’s culture, values, and mission. That’s why an effective employer brand can’t be developed in a vacuum; it requires cross-functional collaboration and buy-in between talent, HR, marketing, and the C-suite. In short, it should represent the heartbeat of your company and be the foundation of all your hiring efforts.
Hired surveyed more than 3,600 tech knowledge workers, who were provided a list of top local companies who have recently been hiring for tech talent and asked them to rate their level of interest in working for each company. The highest-scoring local brands were added to a larger global list of companies that were then evaluated by a geographically diverse set of tech workers. To evaluate top brands in local markets, we relied on rankings from local survey respondents only. For global insights, we took both the global rankings and the location of companies’ offices into account. The Brand Positivity Index combines survey respondents who would ‘love to work’ and ‘might like to work’ at a particular company. Lastly, we asked a series of questions to determine what factors make respondents prefer some companies over others, and what companies can do to make sure they will be considered by top tech talent. All markets surveyed include: Austin, Boston, Chicago, Dallas, Denver, London, Los Angeles, New York City, Paris, San Diego, San Francisco, Seattle, Toronto, and Washington, D.C.
Hired (hired.com) is a marketplace that matches tech talent with the world’s most innovative companies. Hired combines intelligent job matching with unbiased career counseling to help people find a job they love. Through Hired, job candidates and companies have transparency into salary offers, competing opportunities and job details. This level of insight is unmatched, making the recruiting process quicker and more efficient than ever before.
Hired was founded in 2012 and is headquartered in San Francisco, with offices in the United States, Canada, France, and the UK. For more information, news, and tips for job candidates and employers, visit Hired’s blog.