Web Specialist (Pearson K-12 Learning)
Boston, MA

Job Description

Web Specialist (Pearson K-12 Learning)

Description

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.

Pearson Learning Services, K-12 Education, is devoted to creating affordable, personal, and accessible solutions for learners and teachers at every stage of their journey. Our wide range of effective and engaging solutions -ranging from Assessment to Online Learning Solutions provide boundless opportunities for all users by supplying rich data to inform instruction and offering innovative curriculum to prepare learners for college, careers, and a lifetime of learning.

Our Web Marketing Team is looking to add a proven Web/ SEO Specialist who understands how to use their organic search expertise to achieve business and marketing objectives. The ideal candidate is a self-starter who can work independently in a larger web marketing team. You will take ownership of our SEO strategy, website optimization, and search optimization! You know how to use the technology and the tools of the trade, having a broad range of experiences to draw on that will recognize game changing industry trends. You have the desire and excitement to continue learning and take on new challenges, to test new ideas.

In this strategic role, your key focus will be to accelerate our inbound, organic growth by ensuring the content we create is discoverable!

This opportunity will be located at our Boston, MA office site!

Here is what you will get to do:

* Analyzing the content space to ensure we score highly on the most relevant topics to our prospective users across the K-12 education audience


* Ensuring our site and existing content are fully optimized for search engines


* Running experiments; iterating and evolving content, landing pages and messaging in response to the results


* Analyzing data to make clear, impactful recommendations and developing our strategy around where to focus our content and digital marketing programs


* Self-manage execution of activities against deadlines across multiple work-streams


* Develop and work towards a set of KPIs to deliver on business and marketing objectives



Qualifications

Required Skills/Knowledge/Abilities:

* Bachelor's Degree in Marketing, Information Sciences, or Communications preferred


* Minimum of 2 years organic search experience working with marketing teams on digital marketing projects


* Ability to continuously self-educate in this dynamic digital marketing space


* Familiarity with web development, search engine algorithms, and overall SEO best practice principles to achieve site indexing at optimal levels


* Geographical targeting and geo search knowledge


* Ability to draw conclusions, make decisions and recommendations based on data analysis



Ideally, YOU are:

* Deeply analytical and love to identify trends and insight within data


* Proactive and able to prioritize the work that will have the biggest impact


* Have hands-on experience running SEO programs


* Passionate about growing a business and understand the impact of both high quality organic optimization


* Keen to expand your understanding of digital marketing and to bring best practices into a new environment


* Clearly communicate your recommendations and back them up with data


* Excited about using your analytical skills to help drive a fast-growing company to success



Additional Plus:

* Search engine marketing experience and experience creating and managing campaigns in Ad Words


* Agency experience



Pearson fuels the growing demand for effective education and high-quality information in the global knowledge economy, and share a common goal: to help people get on in their lives through education. For more information, visit www.pearson.com.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MA-Boston

Other Locations US-NJ-Hoboken

Work Locations: US-MA-Boston-501 Boylston 501 Boylston St Boston 02116

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 5, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1904064

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.